What happens when you bring together three dynamic marketers for an exclusive deep dive into the impact of today on tomorrow’s vision and the future of brand experience? You get an event with the potential to transform how brand marketers navigate the future of their industry. CEMA partnered with FreemanXP to bring this to life with a powerhouse panel that included Hope Stone, Manager of Event Operations and Sponsorships, Atlassian;… Read More »13 Expert Insights About Brand Experience

In today’s global economy, customer activations can take place anywhere in the world. Where companies used to carve themselves up by geography, today, these geographic boundaries no longer exist. A recent report from McKinsey Quarterly noted that the global flows of goods, services, and finance reached nearly $26 trillion in 2012 and could triple within the next decade. Also by 2025, trade in developing markets will swell to 47 percent… Read More »A Global Approach to Relationships

Make it Informative and Entertaining Parents are the ones who will decide whether or not their kids attend a branded event. Ideally, parents would like to bring their kids to events that are not only entertaining, but also educational or beneficial to their child’s growth in some way. Brands should make an effort to emphasize the educational opportunities that kids will have at their event so parents know exactly how… Read More »Tips For Kid-Friendly Experiential Marketing Events

The Experiential Marketing Summit is an annual conference that brings together leaders in the marketing world. At last year’s event, the Vice President of Experience Marketing at Adobe, Alex Amado, spoke about what he considers to be the five pillars of experiential marketing. Adobe is one brand that has embraced experiential marketing from the very beginning, so all eyes in the room were on him during this keynote address. Here’s… Read More »The Five Pillars of Experiential Marketing1

With the world becoming smaller than ever, the right strategy and planning become even more important when brands go global. Reaching new markets and adapting to cultural nuances and audience mindsets can be challenging, but it is achievable. Download this insights paper to: Learn how to pair a consistent brand strategy with enough flexibility for local nuances. Discover tips for creating brand experiences that truly resonate with local cultures, audience… Read More »Going “Glocal”: Successful Global Event Strategies

Marketers that have been in the business long enough can recite the “Four Ps” of marketing off of the top of their heads: product, price, place, and promotion. These Four Ps refer to a marketer’s responsibility to create the right product, price it correctly, distribute it to the consumer, and promote it to the target audience. But according to Scott Schenker, a senior-level executive at Microsoft, there are four other… Read More »The Four P’s of Experiential Marketing

Every brand experience has some sort of a challenge to it. Whether it is attracting and engaging audiences, standing out from the crowd, personalizing the experience, etc. — challenges come with the territory. Smart marketers view these challenges as opportunities, and at CES, we saw many of these opportunities take shape. Here are the top five: Where Do I Go? A common challenge for any event or brand experience is… Read More »The Genius Solutions to Five Common Brand Experience Challenges, as Spotted at CES

Experiential Marketing in Retail Many industry insiders have predicted that experiential marketing will become a tactic that marketers in retail cannot avoid in 2018. Getting customers to visit a store in person as opposed to shopping online is difficult. To get customers through the door, brands need to offer them a unique in-person shopping experience that they can’t get online. For this reason, many retailers have turned to experiential marketing.… Read More »Experiential Marketing Predictions for 2018

Design The design of an experiential marketing event should be of the utmost importance to every brand. This doesn’t mean that the design of the event should just be visually appealing, but also that it should convey a strong message about your brand. Guests should immediately know who the brand is and what they stand for when they walk into an event. The event should also be designed in a… Read More »The Five Pillars of Experiential Marketing

Now that experiential marketing is a mainstream practice, everyone is talking about ways to take brand activations to the next level. Digital graffiti walls, virtual reality, geo-tracking: the world of experiential is limited only by one’s imagination. Experiential is proven to nurture long-lasting brand relationships with consumers of all kinds. If you’re still on the fence about applying experiential techniques to your brand, here are five reasons why experiential marketing… Read More »5 Reasons Why Experiential Marketing is a Must