Store Interior Design A retailer’s store layout isn’t the only thing that informs the shopper of the kind of experience he or she is about to have. In fact, everything about the store helps add to the environment of the shopping experience. The options for interior store design are as limitless as the imagination of the designer. There can be neon signs or natural wood, industrial looking ceilings or LED… Read More »Store Interior Design

Presentation Techniques Every display method a retailer uses for his merchandise has its benefits and drawbacks. When choosing a type of display, one should consider if the display works for the type of store layout and the kind of environment you’ve created for the shopping experience. Let’s look at each type now and determine where it will succeed and where it might fail. End Caps End caps are very successful… Read More »Presentation Techniques

Rewarding Shopping Experiences What you’ll learn to do: Illustrate how the store environment can create a rewarding shopping experience A store layout determines how your merchandise will be displayed and how your shoppers will move through your store. But add all the environmental elements—from the flooring to the building materials to the lighting—and then you’re starting to create a shopping experience for your shopper. Help your product along with some balanced,… Read More »Rewarding Shopping Experiences

Product Layout An excellent cut of bacon and some fresh eggs off the farm . . . each of those is an example of good grocery store merchandise. Displaying some of that bacon near the eggs in the refrigerator section of the grocery store . . . that’s an example of good grocery store merchandising. You can have all kinds of great product in your store, but if you don’t organize it logically and… Read More »Product Layout

Store Layout Designs Each store layout has its pros and cons, and each layout provides a retailer with some ways to influence traffic flow. Here we’ll look at a couple of different layouts, what the pros and cons are for shoppers who are experiencing this type of layout, and some ways that retailers can maximize their sales conversions. Grid Layout The grid layout is the most common store layout you’re… Read More »Store Layout Designs

Store Layout What you’ll learn to do: Explain the value of a thoughtful store layout A retailer measures so many things: the average ticket sale for each customer that comes through, the sales per square foot of the store, the penetration of particular product brands, and more. But one thing matters more than any other—customer foot traffic. None of those other metrics matter if you can’t get a customer in the… Read More »Store Layout

Design and Costs If a store layout can drive sales, it can also help you control your costs. Let’s take a look at a couple of examples. Angular Layout An angular layout can help you control inventory costs. As we mentioned above, angular layouts allow for the display of a minimal amount of merchandise and is particularly good for high end clothing and jewelry. While the fixtures to display the… Read More »Store Layout Design and Costs

Design and Sales IKEA: A Case Study in Leveraging Store Layout to Impact Sales We mentioned in the last section that the forced path layout is not the most logical or pleasant shopping experience for the customer, who more often likes to wander around at his leisure, looking at the things he wants to see, when he wants to see them. Imagine, for instance, if your grocery store was set… Read More »Design and Sales : Case Study in Leveraging Store Layout to Impact Sales

Store Design What you’ll learn to do: Identify the key objectives of good store design As a store owner, it would be great if you could be standing at the door every time a customer enters. You could greet that customer, tell him you want him to feel welcome and relaxed, and show him all the products you’re most interested in selling him. You could point out that, if he purchases… Read More »Store Design: Identify the key objectives of good store design

Retail Image: Layout and Visual Merchandising Visual merchandising is the way a retail store speaks to its shopper.  It may not be the only way, but it’s a very important way. Visual merchandising engages the customer.  A retailer can use bold colors to draw attention, light a product in a way that makes it attractive, set it up so a shopper can touch it and feel it.  He can set… Read More »Retail Image: Layout and Visual Merchandising