Here are 4 differences between B2B and B2C direct marketing environments. 1. Telesales are used more in BtoB new business acquisition — especially lead generation as part of the channel mix. Marketers have complete freedom to access this powerful medium because businesses do business by phone and current law does not restrict its use as it does in B2C. 2. Lead and sale cost allowables tend to offer more flexibility… Read More »4 Key Differences between B2B and B2C Direct Marketing

PRICE LISTS, ESTIMATES, QUOTATIONS AND TENDERS–Every business has to give its customers prices for its products or services. There are several ways you can do this. Many businesses, such as hairdressers, use a standardised price list that remains the same for every customer. Other businesses, such as painters and decorators, have to provide tailored prices for the specific products or services a customer wants to buy. This is usually done with an estimate or a quotation. Larger,… Read More »PRICE LISTS, ESTIMATES, QUOTATIONS AND TENDERS

 How do you get started with a marketing plan for a small business?    First, know your audience or “target market” and understand their needs.Second, position yourself to meet those needs with a solution-oriented marketing plan.Decide on how you’ll connect to customers and begin developing your brand.   What is the best way to learn your audience or “target market”?  You must conduct market research: both primary and secondary research.Primary… Read More »Develop a Marketing Plan for Your Small Business

feeling of rushing from one thing to the next. Starting a business can make you feel that way, particularly if you did not take enough time to plan from the beginning. It does feel chaotic at times. You might need to deal with customer requests, follow-up from networking events, there’s ongoing employee issues and responding to that last minute request for proposal, all in the same day. When you start a business without… Read More »4 P’s of Small Business Success

Is cold calling dead? No. Many businesses still use it. However, it is losing its effectiveness. Cold calling relies on interruption. Today, people have access to info when they need it, so are less likely to put up with cold calling. People are far less likely to trust someone based on a cold call, and trust is very important. What is the difference between cold and warm calling? Warm calling… Read More »Cold Calling DEAD

Learn Why Branding Is Important In Marketing   Learn Why Branding Is Important In Marketing- There is a lot of confusion around branding, there are multiple definitions, so what is branding?  Decades ago branding was defined as a name, slogan, sign, symbol or design, or a combination of these elements that identify products or services of a company. The brand was identified of the elements that differentiated the goods and or service from the competition.… Read More »Learn Why Branding Is Important In Marketing

All businesses start with a dream. Sometimes it’s a dream to be wealthy beyond your wildest dreams or a dream of one day seeing your name on the door.  It could even be the dream to be able to take your family on the vacation of a lifetime or to start your own business so that you can call all the shots.  Regardless of the business, it all starts with… Read More »4 Keys to Small Business Success: Dream, Plan, Pray and Hard Work

The answer is a resounding YES!  If you are starting a business, your business venture should be something in which you have experience or professional training. The only exception to this rule is if you buy into a franchise, but it is especially true if you take over an existing business.  Sometimes there are people working in the business who can help provide institutional information about the business, but you… Read More »Need to Know Your Business

Q: What is a living business plan and how do you use it? A living business plan is a focusing tool to guide you as grow business.  Business owners must actively use a business plan on quarterly or bi-annual basis to check progress, tweak goals, identify changes, and celebrate business growth. Q: How important is it to have mission & vision statements? Vision gives you the big goal you are… Read More »Power up Business Plan

consumer behaviour–The impact of country specific demographic factors on consumer behaviour in india Customers are generally influenced by a series of issues when making purchasing decisions. This is true across the globe, and as such Sub-Saharan india consumer is no different. However, in Sub-Saharan india, one finds that some factors that influence consumers’ purchase decisions are unique to this region. Demographics play an integral role in the decision making of… Read More »The impact of country specific demographic factors on consumer behaviour in india