How do you create a brand-building strategy? How you’re building a brand strategy defines what you stand for, how you’re different from your competitors, and what personality you want to convey. Your brand will be the first thing people think of when they hear your company’s name. That’s why it’s crucial to carefully plan your branding strategies. Building a Marketing & Brand Strategy to Set Yourself Apart Your brand speaks… Read More »How to build a brand strategy

Here are 4 differences between B2B and B2C direct marketing environments. 1. Telesales are used more in BtoB new business acquisition — especially lead generation as part of the channel mix. Marketers have complete freedom to access this powerful medium because businesses do business by phone and current law does not restrict its use as it does in B2C. 2. Lead and sale cost allowables tend to offer more flexibility… Read More »4 Key Differences between B2B and B2C Direct Marketing

 What are some of the challenges women face as small business owners? They face all of the same challenges as men who own businesses, plus some additional ones, including challenges related to getting their businesses funded and finding mentors and role models. As a journalist on women’s entrepreneurship, I have often heard from female business owners, “I didn’t know there were women out there just like me.” What are some… Read More »How to Become a Successful Woman Entrepreneur

As a marketer today, communicating with consumers in a competitive environment can be a daunting task. That task doubles when you have a complex message to convey. That’s where an experiential marketing program can help tremendously. Here are the three foundational elements of event marketing that will help clearly communicate your message to your consumers.  Stimulation Face-to-face marketing has a huge advantage over all over forms. It’s a no brainer.… Read More »3 Fundamental Elements of an Event Marketing Experience

The answer is a resounding YES!  If you are starting a business, your business venture should be something in which you have experience or professional training. The only exception to this rule is if you buy into a franchise, but it is especially true if you take over an existing business.  Sometimes there are people working in the business who can help provide institutional information about the business, but you… Read More »Need to Know Your Business

 How do you get started with a marketing plan for a small business?    First, know your audience or “target market” and understand their needs.Second, position yourself to meet those needs with a solution-oriented marketing plan.Decide on how you’ll connect to customers and begin developing your brand.   What is the best way to learn your audience or “target market”?  You must conduct market research: both primary and secondary research.Primary… Read More »Develop a Marketing Plan for Your Small Business

All businesses start with a dream. Sometimes it’s a dream to be wealthy beyond your wildest dreams or a dream of one day seeing your name on the door.  It could even be the dream to be able to take your family on the vacation of a lifetime or to start your own business so that you can call all the shots.  Regardless of the business, it all starts with… Read More »4 Keys to Small Business Success: Dream, Plan, Pray and Hard Work

What Is Brand Design? Many people think that Brand Design is just about designing a logo and marketing materials. That’s a part of it, but not the whole story. Brand Design means that you first create the Brand of your company: the story that you want to tell about your company.Then, you design your graphics and the visuals for your company to tell your company’s story to your best potential… Read More »Brand Design Start-Up Businesses

How can you tell if your company is succeeding? Usually by looking at operating metrics like sales, revenues, and profit margin and then comparing these figures to your annual projections, historical numbers, or competitors in the same industry. But what metrics can you use to determine your company’s success in the long term? One of the most useful calculations is the company’s customer lifetime value or CLV. As the term… Read More »Understanding Customer Lifetime Value

Marketing your own business can be time consuming and costly. As a business owner you have limited time with often a tight budget. Fortunately, you don’t have to spend thousands of dollars to execute a marketing plan. Below are seven low-cost ways to market your company without forfeiting quality. Social Media The three main social platforms you can use to promote your social media for free are Twitter, Facebook, and… Read More »7 Low-Cost Ways Market Company