Skip to content

Marketing communication Strategies and Planning

      Introduction to Marketing introduction to marketing the role of marketing within a firm customer wants and needs marketing decisions product placement promotion and price are four elements of the marketing mix siva solution incentive information value and access the marketing exchange relationship building with various stakeholders the marketing environment marketing by individuals and firms marketing methods used to deliver value evolution of the marketing orientation contemporary relationship marketing business… Read More »Marketing communication Strategies and Planning

    Effective marketing techniques

          Module 1: What Is Marketing? Why It Matters: What Is Marketing? Introduction to Marketing Marketing Defined Introduction to Marketing in Action Marketing in Action Introduction to the Marketing Concept The Marketing Concept Introduction to Marketing and Customer Relationships Marketing and Customer Relationships Introduction to the Way Organizations Use Marketing How Organizations Use Marketing Introduction to the Value of Marketing The Value of Marketing Putting It Together: What Is… Read More »Effective marketing techniques

      Small Business and Entrepreneurship

            Introduction to Business What Is a Business? The Business Environment Trends in American Business Introduction to Entrepreneurship Learning Business Topics Economics and Business Introduction to Economic Systems Businesses Under Capitalist Systems Measuring Economic Performance Businesses Under Socialist Systems Businesses Under Communist Systems Businesses under Mixed Economic Systems Organizational Structure Defining an Organization Components of an Organization Common Organizational Structures Factors to Consider in Organizational Design Trends in Organization… Read More »Small Business and Entrepreneurship

        What is Social Media?

          Social Media is the future of communication – a countless array of internet based tools and platforms that increase and enhance the sharing of information. This new media makes the transfer of text, photos, audio, video and information in general increasingly fluid among internet users. Social Media has relevance not only for regular internet users, but business as well. Platforms like Twitter, Facebook, Pinterest, Google+ and LinkedIn have created online… Read More »What is Social Media?

          Business Plan Benefits

            Whether you need a business plan to raise capital, entice the participation of a prospective partner, or to engage management to achieve far-reaching goals, you can’t go wrong with an Investor-Quality Business Plan. Even if it never sees the eyes of an Investor, the rigor that it requires will align your business with the ultimate Investor ‘litmus test’. Investors seek businesses that are rigorously researched and planned for a reason. These businesses have the… Read More »Business Plan Benefits

            Business Planning

              Are you in need of a new or revitalized business plan? I specialize in helping entrepreneurs and business owners in the following areas: Business plan creation, Business plan revitalization, Financial forecasts, and Pitch decks (investor presentations) Business Plans that Deliver. And Deliver. We don’t have an ultimate business plan template that can be all things to all people. Nobody does. If you use a template, it’s obvious to everyone. Especially… Read More »Business Planning

              Business Plan Development Checklist and Project Planner

                Appendix A – Business Plan Development Checklist and Project Planner Essential Initial Research Societal Level Apply a PESTEL analysis to learn about the overall factors that might affect your business concept Industry Level Apply a Porter’s (1985) Five Forces Model analysis to examine the particular industry in which you intend to operate Market Level Apply a market-level analysis by answering a set of questions about the particular market within your… Read More »Business Plan Development Checklist and Project Planner

                The Business Plan Pitch

                  Chapter 8 – The Business Plan Pitch Learning Objectives After completing this chapter, you will be able to Deliver an effective business plan pitch Overview Writing a good business plan will only get an entrepreneur so far. To achieve their goals, they must be prepared to pitch their plan effectively to targeted investors and other potential stakeholders. These are sometimes called elevator pitches because an entrepreneur should be prepared to effectively deliver one in… Read More »The Business Plan Pitch

                  Finishing the Business Plan

                    Chapter 7 – Finishing the Business Plan Learning Objectives After completing this chapter, you will be able to Develop the final draft of the business plan Overview The previous stages of business plan development focused on helping the business plan writer (1) start on the plan, (2) develop a reasonably complete and comprehensive first draft of the plan by focusing on developing the initial story without obsessing about its realism,… Read More »Finishing the Business Plan

                    Making the Plan Appeal to Stakeholders and Desirable to the Entrepreneur

                      Chapter 6 – Making the Plan Appeal to Stakeholders and Desirable to the Entrepreneur Learning Objectives After completing this chapter, you will be able to Develop the third draft of the business plan by applying revision methods to further improve the realism of the second draft while also making it desirable to the entrepreneur and appealing to targeted investors Describe the funding sources for start-ups Overview This chapter deals with adjusting the second business plan draft… Read More »Making the Plan Appeal to Stakeholders and Desirable to the Entrepreneur