To Respond or Not to Respond – That is the Question: In today’s landscape, consumers expect brands to demonstrate accessibility with responsiveness on every social platform. Above all, consumers want to engage and feel like they are conversing with an actual human being. But, it isn’t just that responsive brands get rewarded for their social media acumen. Those that choose to ignore consumers on social media face a real possibility… Read More »Finding Your Brand’s Social Media Voice

Can you bring in one of your key partners or service organization to establish a booth space within your space? Can your co-presence bring in more qualified attendees than you would normally expect? Does a company offer a complimentary product or service that is important to how your product is used? By bringing this company into your space can it enhance how you demonstrate your products at trade shows? Do… Read More »Learning from Retail – Shop-in-Shop

For a memorable example, look no further than men’s grooming brand Old Spice. In 2006, the 80-year-old company saw upstart Axe beginning to steal market share. Confident in its product, Old Spice quickly identified its message as the problem. Within months, Old Spice had retooled its message on the back of hilariously memorable ads and YouTube videos. The company’s blunt message and creative delivery resonated with consumers, who increased purchases… Read More »7 Steps to refresh your brand message

Many businesses still don’t think they can afford an incentive program. But when you look more closely at the many benefits of creative travel rewards tied to employee performance, it’s clear that most businesses can’t afford not to have an incentive travel program in place. 1.    Inspire your employees Hopefully your employees find enjoyment in their work. Maybe they even find fulfillment. Even so, a creative incentive travel program always… Read More »7 Reasons Your Business Needs an Incentive Travel Program

Incentive Travel Works According to the 2016 SITE Index survey, there are eight top reasons organizations are utilizing incentive travel programs. With 98% of respondents reporting that incentive travel helped them reach these goals, we would say the business case is strong.  Here are the objectives of incentive travel programs according to program buyers: Increase Sales and Profit Increase Individual Productivity Improve Employee Engagement and Morale Strengthen Employee Loyalty Build Better Relationships… Read More »8 Top Reasons Organizations are Utilizing Incentive Travel Programs

How are visitors being educated before arrival? Explaining to consumers what specific words and concepts they might encounter would make for better conversations and decision making. What can the natural behaviors of consumers, those happening before, during and after shopping, teach us about designing a market? Studying the habits of consumers can shed more light on the context in which an event is happening. How might market designers listen to customers’ buying… Read More »Food for thought! 8 ways the farmers market can make you a better experience designer

So, what are the marketing lessons can we take away from this successful story of natural experiential engagement? SEPARATE BUT NOT DISCONNECTED. The Yao tribesmen and the greater honeyguide birds are two completely different species – about as dissimilar and disconnected as you can imagine. This is in parallel to how brands and their target stakeholders are also thought of as being different “animals.” The birds in this case are… Read More »Experience Marketing What We Can Learn From Birds & Bees

But marketers have historically shied away from integrating experiential campaigns with their marketing strategy. Why? Because until recently, demonstrating impact was difficult to impossible. Within the past few years, technological innovation has helped marketers bridge the gap from qualitative effects to quantitative results. Today, online surveys, social media, and apps enable marketers to show more than customers’ having fun; they let marketers show results. Measuring Your Experiential Campaign Experiential marketing… Read More »Four Ways to Measure Your Experiential Marketing Campaign

Show Them a Good Time Yes, the holidays are filled with all sorts of warm and fuzzy feelings, but it’s also an extremely stressful time. For many, the time and financial investment associated with the season make life a bit more difficult. Therein lies the opportunity for brands to bring a little cheer. Take Baileys, for example. The Diageo-owned Irish liqueur is hosting “The Baileys Treat Stop” in the West… Read More »3 Ways Marketers Can Take Advantage of the Holidays

It’s not just fashion brands that can stand to benefit from a pop-up shop, though. Despite challenging market conditions that have forced many a layoff and plummeting sales numbers, some companies in the CPG category have used their creativity to reap the rewards. How have they done it? They’ve kept in mind these three goals: Generating Excitement: If you want a pop-up shop to create buzz for your brand, you… Read More »How CPG Brands Can Benefit from the Pop-Up Shop