But marketers have historically shied away from integrating experiential campaigns with their marketing strategy. Why? Because until recently, demonstrating impact was difficult to impossible. Within the past few years, technological innovation has helped marketers bridge the gap from qualitative effects to quantitative results. Today, online surveys, social media, and apps enable marketers to show more than customers’ having fun; they let marketers show results. Measuring Your Experiential Campaign Experiential marketing… Read More »Four Ways to Measure Your Experiential Marketing Campaign

For a memorable example, look no further than men’s grooming brand Old Spice. In 2006, the 80-year-old company saw upstart Axe beginning to steal market share. Confident in its product, Old Spice quickly identified its message as the problem. Within months, Old Spice had retooled its message on the back of hilariously memorable ads and YouTube videos. The company’s blunt message and creative delivery resonated with consumers, who increased purchases… Read More »7 Steps to refresh your brand message

1. Ignite Talks. Ignite talks are fun, fast presentations that have become an international phenomenon since first appearing about ten years ago. For this format, speakers build five minute, 20-slide presentations, with each slide automatically advancing every 15 seconds. During the session, attendees informally stand around the speaker – which makes this format easy to implement in a wide variety of event venues. According to Ignite’s founders, these five minute sessions and… Read More »New Event Strategies: The Art of the Refresh

The family that spends Thanksgiving dinner together goes Black Friday shopping together. Recent findings of a study examining the Black Friday shopping habits of multicultural consumers show that non-white ethnicities, especially members of the Hispanic and Latino population, spend more money the day after Thanksgiving shopping for sales than Caucasian consumers and treat Black Friday as an extension of the holiday, shopping together on Thanksgiving day, as well as the… Read More »Family values and shopping within the Hispanic community

1. Those who fit your target demographic Ensuring your target demographic is mirrored in your BAs is essential. The consumer will feel comfortable to speak with the BA right away, and will be more likely to take the time to consider what they have to say because people connect with similar people. 2. The social butterflies People connect with people, especially when they are authentic, genuine, and relatable. Find BAs… Read More »5 tips for hiring the best brand ambassadors

Every brand experience has some sort of a challenge to it. Whether it is attracting and engaging audiences, standing out from the crowd, personalizing the experience, etc. — challenges come with the territory. Smart marketers view these challenges as opportunities, and at CES, we saw many of these opportunities take shape. Here are the top five: Where Do I Go? A common challenge for any event or brand experience is… Read More »The Genius Solutions to Five Common Brand Experience Challenges, as Spotted at CES

The Experiential Marketing Summit is an annual conference that brings together leaders in the marketing world. At last year’s event, the Vice President of Experience Marketing at Adobe, Alex Amado, spoke about what he considers to be the five pillars of experiential marketing. Adobe is one brand that has embraced experiential marketing from the very beginning, so all eyes in the room were on him during this keynote address. Here’s… Read More »The Five Pillars of Experiential Marketing1

It’s the first quarter. You’ve hopefully had some time away from your desk for the holidays and are getting back to the grind. There’s no better time than now to start considering and exploring new marketing ideas and strategies. We’re firm believers in seriously cool ways to reach consumers through non-traditional marketing known as experiential marketing. We also believe that marketing is changing. Scratch that—marketing HAS changed. The principles remain… Read More »Creative execution is key for all marketers to reach consumers

A three-step wellness checklist to keep your finger on the pulse of your event Whether you’re closing down this year’s conference or creating the strategy for the next big meeting, measurement is an important part of any event plan. Collecting data is a big task on its own, but once you have all the metrics, how do you extract the meaningful insights that help you make decisions for the future… Read More »How Healthy is Your Event? ROI and the Science of Success

Experiential Marketing in Retail Many industry insiders have predicted that experiential marketing will become a tactic that marketers in retail cannot avoid in 2018. Getting customers to visit a store in person as opposed to shopping online is difficult. To get customers through the door, brands need to offer them a unique in-person shopping experience that they can’t get online. For this reason, many retailers have turned to experiential marketing.… Read More »Experiential Marketing Predictions for 2018