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What is Sales Management?

    What is sales management? Sales management is the coordination of people and resources to effectively produce the desired goal. These long term goals can be wide ranging, however they are generally increased sales volume, contribution to profits, and continuous growth. To achieve these objectives, sales managers have vast responsibilities including, but not limited to: demand/sales forecasting, establishing quotas/objectives, budgeting, organization, recruitment, training, compensation, and sales performance evaluation. In the end of… Read More »What is Sales Management?

    sales management and planning

      what-is-sales-management How Sales Managers Create a Successful Sales Strategy Chapter 1: The Power to Get What You Want in Life Chapter Introduction Get What You Want Every Day Selling: Heartbeat of the Economy and the Company Selling U: The Power of Your Personal Brand Review and Practice Chapter 2: The Power to Choose Your Path: Careers in Sales Chapter Introduction What Does It Take to Be in Sales? Sales Channels… Read More »sales management and planning

      eMarketing Strategy

        Chapter 19- eMarketing Strategy 19.1 Introduction A strategy is a long-term plan of action aimed at achieving a particular outcome. Tactics refer to the immediate actions taken to execute a strategy. While most of the chapters in this textbook refer to the tactics that the Internet has afforded to marketing, the essential first step to executing any online campaign is in the planning: strategy. “Strategy” comes from the Greek strategos, which itself… Read More »eMarketing Strategy

        Market Research

          Chapter 18 Market Research 18.1 Introduction While the Internet was developed as a military project, the World Wide Web was developed as a tool for academics to allow information to be shared freely. This foundation of the Web as an information tool has had profound effects on the markets we transact in. Consider that consumers are able to research companies and products easily, gathering information to compare prices and service with… Read More »Market Research

          Customer Relationship Management

            Chapter 17- Customer Relationship Management 17.1 Introduction If anything, the Internet and the World Wide Web have highlighted the importance of a customer- focused approach to business and marketing. It may seem obvious now, but the heydays of mass media marketing seemed to assume that people could be persuaded to purchase anything, provided there was sufficient advertising to promote a product. While signs declaring “The Customer Is Always Right” may have… Read More »Customer Relationship Management

            Mobile Marketing

              Chapter 16Mobile Marketing 16.1 Introduction The mobile phone is a small gadget that has had a huge impact on our day-to-day lives. It has already had a profound impact on the way we communicate and conduct ourselves daily. This continues to be felt as the mobile phone enables new ways to market and new markets in which to transact. The Internet transformed our world in two fundamental ways: it has given… Read More »Mobile Marketing

              Web Analytics and Conversion Optimization

                Chapter 15- Web Analytics and Conversion Optimization 15.1 Introduction Picture the scene: you’ve opened up a new fashion retail outlet in the trendiest shopping center in town. You’ve spent a small fortune on advertising and branding. You’ve gone to great lengths to ensure that you’re stocking all the prestige brands. Come opening day, your store is inundated with visitors and potential customers. And yet, you are hardly making any sales. Could… Read More »Web Analytics and Conversion Optimization

                Online Copywriting

                  Chapter 14- Online Copywriting 14.1 Introduction When it comes to writing copy on the Internet, content is king. The copy on a Web page is a hardworking multitasker. It needs to provide information to visitors, engage with them, and lead them to perform a desired action—all while conveying brand ethos. It also needs to provide context and relevance to search engines. And it needs to achieve all this fluidly without appearing… Read More »Online Copywriting

                  Web Site Development and Design

                    Chapter 13- Web Site Development and Design 13.1 Introduction Web development and design are at the heart of successful eMarketing, yet many marketers do not understand the importance of laying solid foundations here. Like building a house, solid foundations are key to stability, longevity, and even scalability. Developing a Web site involves more than choosing colors and header images. While it is tempting to focus on the design aesthetics of Web… Read More »Web Site Development and Design

                    Web Public Relations

                      Chapter 12-Web Public Relations 12.1 Introduction Public Relations is a set of management, supervisory, and technical functions that foster an organization’s ability to strategically listen to, appreciate, and respond to those persons whose mutually beneficial relationships with the organization are necessary if it is to achieve its missions and values. Robert Heath, Encyclopedia of Public Relations Traditional PR (public relations) has focused on crafted press releases and company image. It has provided… Read More »Web Public Relations