The Experiential Marketing Summit is an annual conference that brings together leaders in the marketing world. At last year’s event, the Vice President of Experience Marketing at Adobe, Alex Amado, spoke about what he considers to be the five pillars of experiential marketing. Adobe is one brand that has embraced experiential marketing from the very beginning, so all eyes in the room were on him during this keynote address. Here’s… Read More »The Five Pillars of Experiential Marketing1

Marketers that have been in the business long enough can recite the “Four Ps” of marketing off of the top of their heads: product, price, place, and promotion. These Four Ps refer to a marketer’s responsibility to create the right product, price it correctly, distribute it to the consumer, and promote it to the target audience. But according to Scott Schenker, a senior-level executive at Microsoft, there are four other… Read More »The Four P’s of Experiential Marketing

1. Show not tell People are less brand-loyal and companies need to focus on their purpose. In the wake of economic recession and lost trust in big business, it’s the “why” that matters. Back in 2012 P&G’s former global marketing officer Jim Stengel published Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies. His 10-year study conducted with WPP’s Millward Brown Optimor across 50,000 brands proved a direct… Read More »Businesses are focusing on social innovation – for good

In today’s global economy, customer activations can take place anywhere in the world. Where companies used to carve themselves up by geography, today, these geographic boundaries no longer exist. A recent report from McKinsey Quarterly noted that the global flows of goods, services, and finance reached nearly $26 trillion in 2012 and could triple within the next decade. Also by 2025, trade in developing markets will swell to 47 percent… Read More »A Global Approach to Relationships

The marketer who has been grappling in trying to understand who and what the rural consumer is all about may just have some help coming from the recently launched study ‘R|Scape’ that hopes to understand the elusive and yet the ubiquitous rural consumer and his behaviour. The study has been jointly undertaken and launched by Geometry Global- Encompass Network along with IIM-Ahmedabad, MaRs and Decision Point. While MaRS Monitoring and… Read More »Geometry Global-Encompass Network launches new study R-Scape

Make it Informative and Entertaining Parents are the ones who will decide whether or not their kids attend a branded event. Ideally, parents would like to bring their kids to events that are not only entertaining, but also educational or beneficial to their child’s growth in some way. Brands should make an effort to emphasize the educational opportunities that kids will have at their event so parents know exactly how… Read More »Tips For Kid-Friendly Experiential Marketing Events

With the world becoming smaller than ever, the right strategy and planning become even more important when brands go global. Reaching new markets and adapting to cultural nuances and audience mindsets can be challenging, but it is achievable. Download this insights paper to: Learn how to pair a consistent brand strategy with enough flexibility for local nuances. Discover tips for creating brand experiences that truly resonate with local cultures, audience… Read More »Going “Glocal”: Successful Global Event Strategies

A three-step wellness checklist to keep your finger on the pulse of your event Whether you’re closing down this year’s conference or creating the strategy for the next big meeting, measurement is an important part of any event plan. Collecting data is a big task on its own, but once you have all the metrics, how do you extract the meaningful insights that help you make decisions for the future… Read More »How Healthy is Your Event? ROI and the Science of Success

The family that spends Thanksgiving dinner together goes Black Friday shopping together. Recent findings of a study examining the Black Friday shopping habits of multicultural consumers show that non-white ethnicities, especially members of the Hispanic and Latino population, spend more money the day after Thanksgiving shopping for sales than Caucasian consumers and treat Black Friday as an extension of the holiday, shopping together on Thanksgiving day, as well as the… Read More »Family values and shopping within the Hispanic community

Geometry Global has announced a global strategic partnership with augmented reality specialist Blippar to create “augmented retail” in the physical and digital retail space. The partnership provides Geometry’s clients the opportunity to engage in AR marketing that makes the most impact for their brand. Partnering with Blippar gives Geometry a distinctive advantage in forging a link for brands in the digital and physical retail environments, creating engagement in-store, and ultimately… Read More »Global strategic partnership announced