When you think of innovative and creative advertising, a grocery store probably isn’t the first thing to come to mind. Grocery stores are known for using traditional marketing methods such as TV advertisements and promotional coupons in the weekly paper. But, these methods aren’t nearly as effective as they used to be, which is why some grocery stores have started to venture into the world of experiential marketing. Grocery stores… Read More »Experiential Marketing For Grocery Stores

People often say “I don’t have time” to justify why they aren’t able to spend more time with loved ones or take care of themselves. Unfortunately, the fact that consumers have jam-packed schedules also makes it more difficult for marketers to attract guests to their experiential marketing events as well. Many people spend a lot of their time commuting to and from work. According to the Census’s American Community Survey,… Read More »Experiential Marketing Events For Commuters

No Noise at Selfridges   An example of a retailer who literally cut out the noise was Selfridges, with the introduction of a calm and quiet shopping experience in 2013. They proposed themselves as an oasis away from everything that usually defines the retail experience. Looking back now, one could say they embraced the health conscious trend in its infant stage. And by doing so, gave customers an experience they didn’t… Read More »Experiential Marketing Done Right: Retail Edition

German relief NGO Misereor’s “Charity Donation Billboard”   What is the number one block for most people when it comes to donating to a good cause? Effort. What’s the second biggest reason we don’t donate? If something’s out of sight, it’s out of mind.   This brilliant campaign by Misereor obliterated both of those problems – and made people feel good about themselves in an instant, interactive experience.     World Wildlife… Read More »Experiential Marketing Done Right: NGO Edition

A mind-blowing campaign concept with flawless planning can fall flat if the face of the brand – the brand ambassador – is ineffective. Not only does a poorly trained brand ambassador yield little in terms of the much talked about Return on Investment, they can also have a hugely negative effect on a brand’s image, leaving behind more detrimental than good results. We all know that consumers are quick to… Read More »Does the Face of Your Brand Speak its Language?

Let’s be honest. None of us are fundamentally rational in our decision making when it comes to shopping. Flashy gimmicks, big signs, bright colors and loud noise have been the typical go-to for brands hoping to narrow customer decisions in retail. How does irrational shopping mix with the growth of retail data-driven marketing?   Data from researcher, Clicktale, has stated that as much as 76 percent of big data professionals… Read More »Do You Want to Win Over Customers? Appeal to Their Emotions with Experiential Marketing

It’s interesting how always-on the world has become. We live in a hyperconnected world and customers expect brands to educate them on why they should be using their products. Sometimes it can be tough to break through all the noise happening all around us on a daily basis. Customers expect every brand touchpoint to be immediate, personalized and proactive. There should always be consistency, personalization, and contextualization with customer interactions.… Read More »Delivering a Personalized Experience: Why It Matters

Experience Kissimmee’s “Escape the Cold” Chicago Event   Finding it difficult to get people to your magical destination? Why not bring it to them instead then. Give them a taste of the adventure that awaits and watch your destination suddenly not seem so far away for them.   That was the thinking behind Experience Kissimmee’s “Escape the Cold” activation in the heart of Chicago. They set up a 190 ft… Read More »Experiential Marketing Done Right: Travel Edition

Brand activations and promotions are responsible for initiating and building a relationship between your potential customer and your brand. It is a wonderful marketing tool for both new businesses (especially if you aim to create brand awareness) and older businesses (if you want to ensure that your brand still remains top of mind and one step ahead of your competitors). Ultimately, brand activations provide consumers with the opportunity to interact… Read More »Engage with your customers in a meaningful way with brand activations