Gilmore Girls’ Luke’s Diners This campaign was created by Netflix to generate hype around the release of “Gilmore Girls: A Year in the Life”. Basically, the team set up a number of pop-up Luke’s Diners around the country in which waiters would serve complimentary cups of coffee to excited fans. “One of the reasons why this was such a successful campaign was because it gave the public the opportunity to… Read More »Examples of Epic Experiential Marketing Campaigns

What is the impact of evolving digital strategy on SEO? Google often changes their algorithm to maintain their status as the world’s largest and most preferred search engine, and with the newest technology such as voice activated search, the changes just keep on pressing forward. As an industry, we all stay laser focused on the latest developments which aim to make the use of technology more intuitive and everyday life… Read More »Evolving Digital Strategy and the Impact on SEO

As a business owner, if you’re new to the marketing game, you will have probably heard plenty about both above the line and below the line marketing strategies and techniques. While both can certainly give your brand a hearty boost, if you want to get to know your audience on a more personal level and really start seeing pleasing results, it is wise to dedicate at least part of your… Read More »Examples and Benefits of Below the Line Marketing Techniques

Transformative experiential marketing is all about knowing what it is that is going to keep your customers coming back for more. It is about understanding how to get into the hearts and minds of your audience to change how they think or feel about something. It is about using your brand and what it stands for to transform them in an everlasting way. However, simply understanding the definition of transformative… Read More »Embracing Transformative Experiential Marketing

Whether you’re leading a small group or a large team, leadership skills are highly important — You require the same skills to gain respect and lead effectively. Follow the suggestions and advice below so you can become a leader worth recognition. Never assume that your employees read minds. Communicate your expectations precisely when it comes to methods, time frame, and strategy. Remember that communication goes both ways. If you do this, you… Read More »Effective Tips To Being The Best Leader For Your Team

Interests allow you to target your true audience   Defining your audience by physical characteristics means that you’re telling everyone outside of those traits that they shouldn’t be interested in what you have to offer.This is a mistake marketing has been making for years. Think of the gaming industry, for example. When video games first became popular in the 1970’s, it was all about trying to make the same game… Read More »Are You Marketing to Demographics or Interests

A new whitepaper by Ad-Apocalypse entitled Why Brands Won’t Survive Without Interactive Experiences, the fact that marketing has been a decidedly one-way affair over the past ten years was highlighted. In a scramble to rise above the masses, brands have started to push their message wider, louder, and further – with marketing that is shifting from quantity to quality. “Within the next five years, we anticipate investment in ad impressions… Read More »Brands won’t survive without interactive experiences

While there are companies that market products by focusing on claims, whether they be true or false – newer, better, whiter, fairer, tastier – they forget that so is everyone else. That is why, the smartest brands are choosing to rely on experiential marketing to create new experiences, new ways to interact with customers. Especially considering, millennials, who now number 83.1 million and represent more than one quarter of the… Read More »Brands Aren’t Formed By What They Say

Brand Activation and Promotion Agencies Create Jobs for Youths in INDIA – In a world where joblessness seems to rise with each passing day, we are here to tell you that companies that choose to take on brand activation and carry out promotions for their business are most certainly doing their bit to reduce unemployment statistics in South Africa. If you have had the chance to take a look at… Read More »Brand Activation and Promotion Agencies Create Jobs for Youths in INDIA

To understand anything about experiential marketing and brand activations, one only has to look back at the experience New York’s sportscaster, Bill Mazer, used to offer his fans every Sunday night in his “Sports Fantasy” segment. This television programme was more than just your regular reality TV show or sports game. The show revolved around giving “arm chair athletes” the opportunity to really experience the game, the glory and all… Read More »Ultimate Marketing Activations – Boost Sales with Experiential Marketing