No one could ever accuse life in activations of being boring. In fact, that is one of the things I love most about my job – every day is different, even activations we have done many times have enough variables for things to be completely different each time. There is something very special about taking the smallest nugget of an idea or brief from client, and managing its development through… Read More »Apps That Can Make Small Business Owners be More Productive

1. Movie Ditch Day Or bring the viewing out of the office and take the whole team to the newest Star Wars.  Or Marvel movie.  Or awards show weepie if your workplace is classy like that.  It’s a day of lost work you won’t get back.  But it’s a day of bonding you won’t want to trade. 2. Sponsored Desk Decorations Budgeting money for desk decorations is another employee perk… Read More »Employee Perk Ideas

1.) Use your activation as a content opportunity for your brand You’re creating compelling content which can be shared throughout marketing channels and live on far past the event or activation itself. 2.) Let consumers experience your work with Experiential Marketing Activations This is beginning giving them a better idea of who you are, what you do and how you do it. If you think that your brand can be… Read More »Implementing Experiential Marketing Campaigns

Make it Quick A Guide on Marketing to Generation Z – It seems as if the average attention span is getting shorter and shorter with each generation. Industry experts estimate that Gen Zers have an average attention span of eight seconds, which means you have eight seconds to make a good first impression on these consumers. Whether a Gen Zer is reading your blog, watching your videos, or simply browsing… Read More »A Guide on Marketing to Generation Z

Nurture your creative team   Work to their strengths and know their weaknesses. Know where their passion lies and use it to your advantage. They need to feel as if their opinion and expertise are valued. Creatives are actually fragile creatures – basically they are the Worker Bees of the colony. If you leave them to fly in the sunshine and visit the flowerbeds, they will produce tasty honey.  … Read More »A Dummies Guide to Dealing with Creatives

No one could ever accuse life in activations of being boring. In fact, that is one of the things I love most about my job – every day is different, even activations we have done many times have enough variables for things to be completely different each time. There is something very special about taking the smallest nugget of an idea or brief from client, and managing its development through… Read More »A Day in the Life of an Activations Manager

Let’s Get Tangible  At the moment, the focus for most marketing experts is to make their presence known online through social media marketing and other digital methods. While this can lead to a lot more brand awareness, nowadays, it is very difficult to stand out. It has all been done before. “One way in which to really grab your potential customers’ attention is to forego the digital route for a… Read More »Non-Traditional Marketing Tactics to Boost Brand Awareness

1.Follow The Data Experiential Marketing programs run for a predetermined amount of time. Monitor your sales, social media followers, website views and audience commentary before and after the start date. You can track direct communication brand ambassadors or teams and a potential customer. You can also easily track the number of signups to a particular service during a finite time period. After the event has closed, you can track any… Read More »Experiential Marketing Can Deliver R.O.I.

Not Paying Attention to the Desires of the Consumer  If you’re simply copying an experiential marketing idea from a competitor or another brand without really thinking about what sort of experiences your unique target market desires, the chances are high that your efforts will fall flat. “Having an intimate understanding of one’s consumer is the first and most important step when it comes to planning an experiential marketing event or… Read More »Mistakes that Could Sink Your Experiential Marketing Event

Millennials Value Experiences Above All Else This is a generation that cannot get enough of things like music festivals, trade shows, plays, exhibits – basically, anything that they can engage with, they will enjoy. With this in mind, it makes sense that they would desire this same kind of interaction with the brands that they know and love. “Experiential marketing is all about providing a consumer with a memorable experience… Read More »Millennials Respond to Experiential Marketing