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Connect Experiential Marketing Business Objectives

    Capture Customer Data Programs that feature social media components make tremendous sense in establishing two-way communication and an ongoing consumer relationship. With mobile technology, it’s easy to set up a “hot spot” and connect with the internet, which provides a rich, multi media product experience. Importantly, this allow marketers to capture customer information and inspire sharing of positive social media (photo sharing and online reviews). Build Awareness and Momentum A… Read More »Connect Experiential Marketing Business Objectives

    Things You Just Can’t Miss with Experiential Marketing

      #1 People When consumers interact with a brand, they’re interfacing with real people. It doesn’t matter how great your product might appear or even taste, consumers won’t even remember if they have a bad experience with your brand ambassador. Their first impression was a horrible experience. Brand ambassadors have a very important role in the experiential mix. #2 Production or Build Team Aside from your team, your product team have… Read More »Things You Just Can’t Miss with Experiential Marketing

      Tips to Build a Strong Direct Mail Database

        Direct mail has been hailed as a great marketing tool to reach new customers, but those customers don’t come out of nowhere. You have to build a direct mail database before your marketing messages can be sent. Some companies make the mistake of putting all their efforts into their marketing materials, when in fact, who you target is just as important, if not more! Here are tips to build a… Read More »Tips to Build a Strong Direct Mail Database

        The power of your brand message is the key to driving sales

          There is a proven set of criteria used to test creative effectiveness of shopper communication called the 4C’s: Command, Connect, Convey, and Close. The better the ad performs against these metrics the better the ad does in driving conversion. The first step is to Command Attention. Shopper communication that drives sales must first engage the shopper – invite her in. The idea is to let the shopper know you’re there.… Read More »The power of your brand message is the key to driving sales

          importance-of-keeping-your-company-branding-fresh

            Brand image is the way your brand is perceived by consumers and the general public. Each time a consumer interacts with your brand; their perception is altered, even if this alteration only occurs in the subconscious. The benefits of keeping your company branding fresh are numerous. Some of these benefits are highlighted below: It makes your talent shine and have a wider vision. One of those talents is writing. Writing… Read More »importance-of-keeping-your-company-branding-fresh

            Customize Your Loyalty Program For Your Specific Customers

              Article Highlights: Loyalty looks different for automakers, since those customers typically make purchases once every few years. When customers see a luxury product is on sale, they often assume it’s fake. Take your time building programs that are most beneficial to your specific set of customers instead of worrying about what everyone else is doing. Automakers, for example, only see customers when it’s time to renew a lease, while luxury… Read More »Customize Your Loyalty Program For Your Specific Customers

              A Retailer’s Guide to Creating a Hit Pop-Up Shop in 2018

                In today’s competitive retail environment, pop-up shops are all the rage, granting shoppers an inside look at their favorite products and the chance to forge deeper brand relationships through unique experiences. From fragrance labs to art installations, pop-up shops — i.e., short-term sales and experiential spaces that serve as real-world brand activations — have already seen massive success and show no signs of slowing down. In a sea of competition, pop-up… Read More »A Retailer’s Guide to Creating a Hit Pop-Up Shop in 2018

                Drury Design in Chief Marketer: B2B Content Marketing

                  Just about every B2B marketer has content. But not every B2B marketer is necessarily doing content marketing. “Blanketing people with junk isn’t content marketing,” says Chris Drury, president/chief creative officer, Drury Design Dynamics. “People are beginning to understand that they need a strategy.” “It comes down to creating relevant content that gets in front of the right people at the right time,” says Doug Pace, vice president and COO of… Read More »Drury Design in Chief Marketer: B2B Content Marketing

                  8 Top Reasons Organizations are Utilizing Incentive Travel Programs

                    Incentive Travel Works According to the 2016 SITE Index survey, there are eight top reasons organizations are utilizing incentive travel programs. With 98% of respondents reporting that incentive travel helped them reach these goals, we would say the business case is strong.  Here are the objectives of incentive travel programs according to program buyers: Increase Sales and Profit Increase Individual Productivity Improve Employee Engagement and Morale Strengthen Employee Loyalty Build Better Relationships… Read More »8 Top Reasons Organizations are Utilizing Incentive Travel Programs