For a memorable example, look no further than men’s grooming brand Old Spice. In 2006, the 80-year-old company saw upstart Axe beginning to steal market share. Confident in its product, Old Spice quickly identified its message as the problem. Within months, Old Spice had retooled its message on the back of hilariously memorable ads and YouTube videos. The company’s blunt message and creative delivery resonated with consumers, who increased purchases… Read More »7 Steps to refresh your brand message

What are Your Goals? First things first. You need to know why you’re running a game-based promo. There are a ton of different marketing goals you can achieve with a game-based promotion, including: Increasing purchase frequency Increasing basket size Growing your email list Driving loyalty acquisition Educating consumers You need to decide which goals are most important, and prioritize them to maximize your ROI. 2. What’s Your Budget? Here are… Read More »8 Things to Consider Before You Run a Game-Based Promotion

1. Ignite Talks. Ignite talks are fun, fast presentations that have become an international phenomenon since first appearing about ten years ago. For this format, speakers build five minute, 20-slide presentations, with each slide automatically advancing every 15 seconds. During the session, attendees informally stand around the speaker – which makes this format easy to implement in a wide variety of event venues. According to Ignite’s founders, these five minute sessions and… Read More »New Event Strategies: The Art of the Refresh

Simplicity 10 Elements of Great Experience Design – Under Steve Jobs, simple, clean and distinctive design became the hallmark of Apple products. But as Jobs said, “It takes a lot of hard work to make something simple, to truly understand the underlying challenges and come up with elegant solutions.” To design great experiences, start with the fundamentals: What is the essence of what you want to achieve? How can you align… Read More »10 Elements of Great Experience Design

So, what are the marketing lessons can we take away from this successful story of natural experiential engagement? SEPARATE BUT NOT DISCONNECTED. The Yao tribesmen and the greater honeyguide birds are two completely different species – about as dissimilar and disconnected as you can imagine. This is in parallel to how brands and their target stakeholders are also thought of as being different “animals.” The birds in this case are… Read More »Experience Marketing What We Can Learn From Birds & Bees

Why Storytelling? Human-to-human connection should be at the heart of marketing. Storytelling as it relates to your brand is crucial for reinforcing these bonds. Stories can give your brand a powerful voice and something consumers can relate to. The most successful brands like Apple, Amazon, Facebook, and Google are masterful storytellers that connect with their users through authentic, human stories, suggesting that storytelling is a must for growing your brand… Read More »Why Brands Use Storytelling to Create Human Connections with Consumers

To Respond or Not to Respond – That is the Question: In today’s landscape, consumers expect brands to demonstrate accessibility with responsiveness on every social platform. Above all, consumers want to engage and feel like they are conversing with an actual human being. But, it isn’t just that responsive brands get rewarded for their social media acumen. Those that choose to ignore consumers on social media face a real possibility… Read More »Finding Your Brand’s Social Media Voice