The marketer who has been grappling in trying to understand who and what the rural consumer is all about may just have some help coming from the recently launched study ‘R|Scape’ that hopes to understand the elusive and yet the ubiquitous rural consumer and his behaviour. The study has been jointly undertaken and launched by Geometry Global- Encompass Network along with IIM-Ahmedabad, MaRs and Decision Point. While MaRS Monitoring and… Read More »Geometry Global-Encompass Network launches new study R-Scape

The family that spends Thanksgiving dinner together goes Black Friday shopping together. Recent findings of a study examining the Black Friday shopping habits of multicultural consumers show that non-white ethnicities, especially members of the Hispanic and Latino population, spend more money the day after Thanksgiving shopping for sales than Caucasian consumers and treat Black Friday as an extension of the holiday, shopping together on Thanksgiving day, as well as the… Read More »Family values and shopping within the Hispanic community

1. Show not tell People are less brand-loyal and companies need to focus on their purpose. In the wake of economic recession and lost trust in big business, it’s the “why” that matters. Back in 2012 P&G’s former global marketing officer Jim Stengel published Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies. His 10-year study conducted with WPP’s Millward Brown Optimor across 50,000 brands proved a direct… Read More »Businesses are focusing on social innovation – for good

Geometry Global has announced a global strategic partnership with augmented reality specialist Blippar to create “augmented retail” in the physical and digital retail space. The partnership provides Geometry’s clients the opportunity to engage in AR marketing that makes the most impact for their brand. Partnering with Blippar gives Geometry a distinctive advantage in forging a link for brands in the digital and physical retail environments, creating engagement in-store, and ultimately… Read More »Global strategic partnership announced

In today’s global economy, customer activations can take place anywhere in the world. Where companies used to carve themselves up by geography, today, these geographic boundaries no longer exist. A recent report from McKinsey Quarterly noted that the global flows of goods, services, and finance reached nearly $26 trillion in 2012 and could triple within the next decade. Also by 2025, trade in developing markets will swell to 47 percent… Read More »A Global Approach to Relationships

Every brand experience has some sort of a challenge to it. Whether it is attracting and engaging audiences, standing out from the crowd, personalizing the experience, etc. — challenges come with the territory. Smart marketers view these challenges as opportunities, and at CES, we saw many of these opportunities take shape. Here are the top five: Where Do I Go? A common challenge for any event or brand experience is… Read More »The Genius Solutions to Five Common Brand Experience Challenges, as Spotted at CES

A three-step wellness checklist to keep your finger on the pulse of your event Whether you’re closing down this year’s conference or creating the strategy for the next big meeting, measurement is an important part of any event plan. Collecting data is a big task on its own, but once you have all the metrics, how do you extract the meaningful insights that help you make decisions for the future… Read More »How Healthy is Your Event? ROI and the Science of Success

The Experiential Marketing Summit is an annual conference that brings together leaders in the marketing world. At last year’s event, the Vice President of Experience Marketing at Adobe, Alex Amado, spoke about what he considers to be the five pillars of experiential marketing. Adobe is one brand that has embraced experiential marketing from the very beginning, so all eyes in the room were on him during this keynote address. Here’s… Read More »The Five Pillars of Experiential Marketing1

Experiential marketing events are hosted by brands around the world who want to raise brand awareness, promote their products or services, acquire new customers, or build better relationships with their existing customers. These events are traditionally used to facilitate communication between the brand and the customer. But, some companies host experiential marketing events for their employees instead of their customers. Should more brands jump on this bandwagon? Or is hosting… Read More »Should Brands Host Experiential Marketing Events For Customers AND Employees?