What happens when you bring together three dynamic marketers for an exclusive deep dive into the impact of today on tomorrow’s vision and the future of brand experience? You get an event with the potential to transform how brand marketers navigate the future of their industry. CEMA partnered with FreemanXP to bring this to life with a powerhouse panel that included Hope Stone, Manager of Event Operations and Sponsorships, Atlassian;… Read More »13 Expert Insights About Brand Experience

Marketers that have been in the business long enough can recite the “Four Ps” of marketing off of the top of their heads: product, price, place, and promotion. These Four Ps refer to a marketer’s responsibility to create the right product, price it correctly, distribute it to the consumer, and promote it to the target audience. But according to Scott Schenker, a senior-level executive at Microsoft, there are four other… Read More »The Four P’s of Experiential Marketing

Experiential Marketing in Retail Many industry insiders have predicted that experiential marketing will become a tactic that marketers in retail cannot avoid in 2018. Getting customers to visit a store in person as opposed to shopping online is difficult. To get customers through the door, brands need to offer them a unique in-person shopping experience that they can’t get online. For this reason, many retailers have turned to experiential marketing.… Read More »Experiential Marketing Predictions for 2018

It’s the first quarter. You’ve hopefully had some time away from your desk for the holidays and are getting back to the grind. There’s no better time than now to start considering and exploring new marketing ideas and strategies. We’re firm believers in seriously cool ways to reach consumers through non-traditional marketing known as experiential marketing. We also believe that marketing is changing. Scratch that—marketing HAS changed. The principles remain… Read More »Creative execution is key for all marketers to reach consumers

1. Those who fit your target demographic Ensuring your target demographic is mirrored in your BAs is essential. The consumer will feel comfortable to speak with the BA right away, and will be more likely to take the time to consider what they have to say because people connect with similar people. 2. The social butterflies People connect with people, especially when they are authentic, genuine, and relatable. Find BAs… Read More »5 tips for hiring the best brand ambassadors

Make it Informative and Entertaining Parents are the ones who will decide whether or not their kids attend a branded event. Ideally, parents would like to bring their kids to events that are not only entertaining, but also educational or beneficial to their child’s growth in some way. Brands should make an effort to emphasize the educational opportunities that kids will have at their event so parents know exactly how… Read More »Tips For Kid-Friendly Experiential Marketing Events

Design The design of an experiential marketing event should be of the utmost importance to every brand. This doesn’t mean that the design of the event should just be visually appealing, but also that it should convey a strong message about your brand. Guests should immediately know who the brand is and what they stand for when they walk into an event. The event should also be designed in a… Read More »The Five Pillars of Experiential Marketing

Now that experiential marketing is a mainstream practice, everyone is talking about ways to take brand activations to the next level. Digital graffiti walls, virtual reality, geo-tracking: the world of experiential is limited only by one’s imagination. Experiential is proven to nurture long-lasting brand relationships with consumers of all kinds. If you’re still on the fence about applying experiential techniques to your brand, here are five reasons why experiential marketing… Read More »5 Reasons Why Experiential Marketing is a Must

Are you looking to join the rapidly increasing number of brands taking their marketing efforts to the streets? Are you holding back because you think you can save money by doing it in-house? Whether you need to convince yourself, your team or your boss, these 8 reasons will show you why you need to hire an experiential marketing agency for your next brand activation. 1. Retain Complete Control You define… Read More »8 Reasons to Hire an Experiential Marketing Agency

Tell us about who you are and what your job title is? I’m Amy Beth Stern, a New York City native with 20 years of experience in the brand marketing space and currently the Senior Director of Business Growth & Client Strategy at Eventive Marketing. Eventive is a highly creative experiential and strategic brand .   Was there a job you had at one point, outside of advertising, that prepared… Read More »Perspectives: Women in Advertising 2018