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      ADVERTISING MANAGEMENT www.eiilmuniversity.ac.in Subject: ADVERTISING MANAGEMENT Credit: 4 SYLLABUS Concepts of Advertising The Field of Advertising, Introduction, Integrated Marketing Communication, Advertising and its types, Comparative Advertising, case study, Communication Models in Advertising Integrated Advertising Program Analysis of Mission & Market Objective Setting & Determining Target Audience, Understanding Segmentation, Positioning, Budget Decision, case study on Budgets Understanding Message Strategy Message & Copy in Advertising, Headlines in Print & TV Advertising, Visualization… Read More »

      Experiential Marketing Demands Unite Baby Boomers and Millennials

        Experiential Marketing Demands Unite Baby Boomers and Millennials-Marketers will be well aware that the market place presents two very clear groups of consumers: the baby boomers and the millennials. It is often overlooked that these two consumer groups are closer than expected…if you think about it, the millennials are most often the children of the baby boomers and while they have separate values and interests, they can both benefit and… Read More »Experiential Marketing Demands Unite Baby Boomers and Millennials

        Experiential Marketing Predictions for 2018

          Experiential Marketing in Retail Many industry insiders have predicted that experiential marketing will become a tactic that marketers in retail cannot avoid in 2018. Getting customers to visit a store in person as opposed to shopping online is difficult. To get customers through the door, brands need to offer them a unique in-person shopping experience that they can’t get online. For this reason, many retailers have turned to experiential marketing.… Read More »Experiential Marketing Predictions for 2018

          we’re also a full-service experiential marketing agency

            we’re also a full-service experiential marketing agency- Wait – so a food truck can be used as a sales and marketing platform? That’s right! With eye-catching custom wrapping and effective branding, a food truck is the most creative, high impact (and practical!) promotional tool for sampling and retail promotions. Trucks are ideal and cost-effective solutions for companies looking to test out new markets, launch a new product to a targeted… Read More »we’re also a full-service experiential marketing agency

            Employ Experiential Marketing to Extract High Value Experience on Campus

              Spending and brand engagement among millennials and Generation Z consumers have shifted over the past decade – they have become more responsive to experiential marketing. With traditional outbound messaging lagging behind, the shift is evident across all types of advertising and marketing niches. Apple and Google, retail giants such as they are, tapped into this concept early. They opted to “neglect” their product’s feature benefits by aiming their advertising on… Read More »Employ Experiential Marketing to Extract High Value Experience on Campus

              Experiential Marketing for Restaurants

                Experiential Marketing for Restaurants–Whether you own a fast food restaurant, a fine dining establishment, or an eatery that falls somewhere in between, you have one thing in common with every other restaurant. You’re in a great position to use experiential marketing to increase customers, customer loyalty, name recognition and more. Why? As foodie culture has taken off in the United States and beyond, diners are clamoring to attend interesting food-related… Read More »Experiential Marketing for Restaurants

                Experiential Marketing Done Right: Retail Edition

                  No Noise at Selfridges   An example of a retailer who literally cut out the noise was Selfridges, with the introduction of a calm and quiet shopping experience in 2013. They proposed themselves as an oasis away from everything that usually defines the retail experience. Looking back now, one could say they embraced the health conscious trend in its infant stage. And by doing so, gave customers an experience they didn’t… Read More »Experiential Marketing Done Right: Retail Edition

                  Experiential Marketing For Grocery Stores

                    When you think of innovative and creative advertising, a grocery store probably isn’t the first thing to come to mind. Grocery stores are known for using traditional marketing methods such as TV advertisements and promotional coupons in the weekly paper. But, these methods aren’t nearly as effective as they used to be, which is why some grocery stores have started to venture into the world of experiential marketing. Grocery stores… Read More »Experiential Marketing For Grocery Stores

                    Experiential Marketing in the Travel Industry

                      Cultural Experiences Experiential Marketing in the Travel Industry–A lot of people don’t know much about the cultures in other countries, so businesses in the travel industry may want to focus on educating consumers on other cultures during their experiential marketing event. For example, Colombia wanted people in the U.S. to know that the country was reinventing itself into a luxurious vacation destination. Instead of rebranding themselves using traditional ads, Colombia… Read More »Experiential Marketing in the Travel Industry