With the world becoming smaller than ever, the right strategy and planning become even more important when brands go global. Reaching new markets and adapting to cultural nuances and audience mindsets can be challenging, but it is achievable. Download this insights paper to: Learn how to pair a consistent brand strategy with enough flexibility for local nuances. Discover tips for creating brand experiences that truly resonate with local cultures, audience… Read More »Going “Glocal”: Successful Global Event Strategies

1. Show not tell People are less brand-loyal and companies need to focus on their purpose. In the wake of economic recession and lost trust in big business, it’s the “why” that matters. Back in 2012 P&G’s former global marketing officer Jim Stengel published Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies. His 10-year study conducted with WPP’s Millward Brown Optimor across 50,000 brands proved a direct… Read More »Businesses are focusing on social innovation – for good

Geometry Global has announced a global strategic partnership with augmented reality specialist Blippar to create “augmented retail” in the physical and digital retail space. The partnership provides Geometry’s clients the opportunity to engage in AR marketing that makes the most impact for their brand. Partnering with Blippar gives Geometry a distinctive advantage in forging a link for brands in the digital and physical retail environments, creating engagement in-store, and ultimately… Read More »Global strategic partnership announced

PRICE LISTS, ESTIMATES, QUOTATIONS AND TENDERS–Every business has to give its customers prices for its products or services. There are several ways you can do this. Many businesses, such as hairdressers, use a standardised price list that remains the same for every customer. Other businesses, such as painters and decorators, have to provide tailored prices for the specific products or services a customer wants to buy. This is usually done with an estimate or a quotation. Larger,… Read More »PRICE LISTS, ESTIMATES, QUOTATIONS AND TENDERS

Is cold calling dead? No. Many businesses still use it. However, it is losing its effectiveness. Cold calling relies on interruption. Today, people have access to info when they need it, so are less likely to put up with cold calling. People are far less likely to trust someone based on a cold call, and trust is very important. What is the difference between cold and warm calling? Warm calling… Read More »Cold Calling DEAD

What Is Brand Design? Many people think that Brand Design is just about designing a logo and marketing materials. That’s a part of it, but not the whole story. Brand Design means that you first create the Brand of your company: the story that you want to tell about your company.Then, you design your graphics and the visuals for your company to tell your company’s story to your best potential… Read More »Brand Design Start-Up Businesses

  What’s the difference between a vision and a dream in business? I’ve heard it said that a vision is a dream with a deadline. A dream is all about creating a mental picture that stretches the boundaries of your imagination for what you believe is possible. A (business) vision brings clarity, specificity, and direction to the dream.  Where do you find inspiration to dream big in business? Faith in… Read More »Dream BIG Small Business

 What are some of the challenges women face as small business owners? They face all of the same challenges as men who own businesses, plus some additional ones, including challenges related to getting their businesses funded and finding mentors and role models. As a journalist on women’s entrepreneurship, I have often heard from female business owners, “I didn’t know there were women out there just like me.” What are some… Read More »How to Become a Successful Woman Entrepreneur

consumer behaviour–The impact of country specific demographic factors on consumer behaviour in india Customers are generally influenced by a series of issues when making purchasing decisions. This is true across the globe, and as such Sub-Saharan india consumer is no different. However, in Sub-Saharan india, one finds that some factors that influence consumers’ purchase decisions are unique to this region. Demographics play an integral role in the decision making of… Read More »The impact of country specific demographic factors on consumer behaviour in india

Learn Why Branding Is Important In Marketing   Learn Why Branding Is Important In Marketing- There is a lot of confusion around branding, there are multiple definitions, so what is branding?  Decades ago branding was defined as a name, slogan, sign, symbol or design, or a combination of these elements that identify products or services of a company. The brand was identified of the elements that differentiated the goods and or service from the competition.… Read More »Learn Why Branding Is Important In Marketing