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3 Fundamental Elements of an Event Marketing Experience

    As a marketer today, communicating with consumers in a competitive environment can be a daunting task. That task doubles when you have a complex message to convey. That’s where an experiential marketing program can help tremendously. Here are the three foundational elements of event marketing that will help clearly communicate your message to your consumers.  Stimulation Face-to-face marketing has a huge advantage over all over forms. It’s a no brainer.… Read More »3 Fundamental Elements of an Event Marketing Experience

    How to build a brand strategy

      How do you create a brand-building strategy? How you’re building a brand strategy defines what you stand for, how you’re different from your competitors, and what personality you want to convey. Your brand will be the first thing people think of when they hear your company’s name. That’s why it’s crucial to carefully plan your branding strategies. Building a Marketing & Brand Strategy to Set Yourself Apart Your brand speaks… Read More »How to build a brand strategy

      What is brand activation and how do you do it

        What is brand activation and how do you do it Brand activation is the art of driving consumer action through brand interaction. In simple terms, the key aim of these marketing campaigns is to get consumers to act. It’s about bringing brands to life via experiences and forming long-term emotional connections. Through these campaigns we are able to directly influence more people to do more, more often! Brand activation campaigns… Read More »What is brand activation and how do you do it

        The impact of country specific demographic factors on consumer behaviour in india

          consumer behaviour–The impact of country specific demographic factors on consumer behaviour in india Customers are generally influenced by a series of issues when making purchasing decisions. This is true across the globe, and as such Sub-Saharan india consumer is no different. However, in Sub-Saharan india, one finds that some factors that influence consumers’ purchase decisions are unique to this region. Demographics play an integral role in the decision making of… Read More »The impact of country specific demographic factors on consumer behaviour in india

          Learn Why Branding Is Important In Marketing

            Learn Why Branding Is Important In Marketing   Learn Why Branding Is Important In Marketing- There is a lot of confusion around branding, there are multiple definitions, so what is branding?  Decades ago branding was defined as a name, slogan, sign, symbol or design, or a combination of these elements that identify products or services of a company. The brand was identified of the elements that differentiated the goods and or service from the competition.… Read More »Learn Why Branding Is Important In Marketing

            4 Key Differences between B2B and B2C Direct Marketing

              Here are 4 differences between B2B and B2C direct marketing environments. 1. Telesales are used more in BtoB new business acquisition — especially lead generation as part of the channel mix. Marketers have complete freedom to access this powerful medium because businesses do business by phone and current law does not restrict its use as it does in B2C. 2. Lead and sale cost allowables tend to offer more flexibility… Read More »4 Key Differences between B2B and B2C Direct Marketing

              PRICE LISTS, ESTIMATES, QUOTATIONS AND TENDERS

                PRICE LISTS, ESTIMATES, QUOTATIONS AND TENDERS–Every business has to give its customers prices for its products or services. There are several ways you can do this. Many businesses, such as hairdressers, use a standardised price list that remains the same for every customer. Other businesses, such as painters and decorators, have to provide tailored prices for the specific products or services a customer wants to buy. This is usually done with an estimate or a quotation. Larger,… Read More »PRICE LISTS, ESTIMATES, QUOTATIONS AND TENDERS

                4 Keys to Small Business Success: Dream, Plan, Pray and Hard Work

                  All businesses start with a dream. Sometimes it’s a dream to be wealthy beyond your wildest dreams or a dream of one day seeing your name on the door.  It could even be the dream to be able to take your family on the vacation of a lifetime or to start your own business so that you can call all the shots.  Regardless of the business, it all starts with… Read More »4 Keys to Small Business Success: Dream, Plan, Pray and Hard Work

                  Develop a Marketing Plan for Your Small Business

                     How do you get started with a marketing plan for a small business?    First, know your audience or “target market” and understand their needs.Second, position yourself to meet those needs with a solution-oriented marketing plan.Decide on how you’ll connect to customers and begin developing your brand.   What is the best way to learn your audience or “target market”?  You must conduct market research: both primary and secondary research.Primary… Read More »Develop a Marketing Plan for Your Small Business