TARGET THE RIGHT PEOPLE IN AN ORGANISATION–When you’re selling to other businesses, you need to pinpoint and then target the key decision makers, i.e. there is no point selling to someone who doesn’t have the power to buy your product or service. The main decision maker is often the individual who signs the cheque – but this won’t always be the only person you need to convince. Others may also play… Read More »TARGET THE RIGHT PEOPLE IN AN ORGANISATION

RECRUIT AND MANAGE SALESPEOPLE–If you run a small business it’s likely that one of the many hats that you wear is that of the salesperson – after all, it’s very difficult to start a business without some ability to sell to people. If you need to bring in specialist salespeople, it can be difficult to judge when to do this and how to recruit the right people for your business.… Read More »RECRUIT AND MANAGE SALESPEOPLE

PRICE YOUR PRODUCT OR SERVICE-The price you charge for your product or service is one of the most important business decisions you make. Setting a price that is too high or too low will – at best – limit your business growth. At worst, it could cause serious problems for your sales and cash flow. If you’re starting a business, carefully consider your pricing strategy before you start. Established businesses… Read More »PRICE YOUR PRODUCT OR SERVICE

PLAN TO SELL-Selling your products or services is the key to creating a successful business, but don’t assume that clients will automatically approach you, even if you own a store. It is important to see selling as a process where the actual financial transaction is the last in a series of steps you need to take to reach that point. You can use your marketing strategy to raise awareness and… Read More »PLAN TO SELL

Measuring the results of your advertising can help you determine which styles, methods and media work best for your business. With solid data, you can plan how to best invest your valuable advertising dollars. For an advertisement (ad) to be effective, it must translate into enough extra sales to generate a profit. How can you tell if a sale is the result of a specific ad? Measuring advertising results can… Read More »Measuring the results of your advertising

CLOSE AND FOLLOW UP THE SALE – If the sales appointment has gone well and the client is interested, signing the order may almost be a formality. Likewise, at the end of the appointment you may realise that the client is unlikely ever to agree to a deal. However, there are times when the client is still unsure or they may be nervous about signing a big order. This is… Read More »CLOSE AND FOLLOW UP THE SALE

A Small Business Marketing Plan– One area where many entrepreneurs and small business owners struggle is marketing. In fact, this struggle isn’t exclusive to small businesses. Many business spend years of blood, sweat and money in creating a great product or service, and then expect the world to naturally appreciate (and purchase) it. The sad truth is that consumers are lazy. For better or worse, we all depend on marketing… Read More »A Small Business Marketing Plan

Restaurant Marketing Ideas: How to Market a Restaurant—The competition among restaurants is fierce, and you’ll need to give your all to be successful. We’re helping you out with 25 restaurant marketing ideas and strategies that promise to help you improve your business and get attention from growling stomachs everywhere! 1. Foodie Photos If you’ve ever logged onto Instagram, you’ll understand that food porn is alive and well. Arguably the very best… Read More »Restaurant Marketing Ideas: How to Market a Restaurant