Ecommerce Marketing Agency Today’s shoppers prefer digital experiences over the hassle of shopping in physical stores. The internet is bigger than any shopping centre. Ecommerce as an industry is worth over a trillion dollars and expands at a double-digit rate annually. Merchants no longer have to maintain storefronts with expensive overhead, making the barrier to entry for a retail entrepreneur lower than ever. While the opportunity represented by ecommerce is… Read More »Ecommerce
Crestron In 2015, Crestron EMEA approached ExcelForce initially to provide a social media strategy. Impressed with the strategy, Crestron selected ExcelForce as their digital marketing agency to provide Social Media service, with the core aim to increase Crestron’s awareness, reach and engagement. Xchanging Xchanging selected ExcelForce as their digital marketing agency in 2011 to provide SEO, social media and PPC services with the aim of growing Xchanging’s web traffic, broadening… Read More »Case Studies
Content Creation Services Bill Gates said “Content is King” more than 20 years ago, and today’s digital landscape proves it beyond a doubt.Content represents an evergreen opportunity to deliver what your audience wants while driving towards your business goals. It requires a commitment to service, a thirst for knowledge, and a willingness to share information.Over the past decade, we’ve learned how to create content that consumers and brands love. We’ve… Read More »DIGITAL CONTENT & VIDEO
Door-to-door marketing can be intimidating, but it also offers a lot of benefits as a strategy for building your business. The chance to directly engage with potential customers and pitch your offerings in person brings a connection with your audience that commercial advertising can’t match. Understanding some basic techniques can help beginners make the most of these interactions. Location Is Key A key part of any door-to-door marketing campaign is… Read More »Door-to-Door Marketing for the Beginner
Don’t Give Up on Cold Calls–Nearly everyone I know balks at cold calling, at least initially. We know we’re going to face a higher rate of rejection than if we were pitching to folks predisposed to want our product, and no one enjoys feeling like a failure. But here’s the thing: If you need new customers, then you need to train yourself to cold call effectively. And here’s a secret little bonus: … Read More »Don’t Give Up on Cold Calls
25 Phone Sales Tips for Successful Cold Calling–Making cold calls might not be the most fun part of the sales process. But in many industries and businesses, it is necessary. To perfect the art of cold calling, take a look at some of the tips and tricks in the list below. 25 Phone Sales Tips Prepare Yourself Mentally Cold calls can be intimidating, especially if you’re unprepared. So before you get started, you need… Read More »25 Phone Sales Tips for Successful Cold Calling
digital marketing 7 fundamentals:—1. Start with Strategy: Ready-aim-fire, not ready-fire-aim. Lead with strengths. 2. Build Your Brand: In the sea of sameness, brands win. Build it. Fearlessly guard it. Imbue it at every touch point. 3. Develop Your Keyword Guide: Before you bake your product/service, reputational, decisioning and geographic keywords into every content asset, you must first discover them and know them. 4. Fortify Your Website: It’s your conversion machine. All roads lead to… Read More »digital marketing 7 fundamentals:
USER EXPERIENCE: THE THINKING BEHIND Information Architecture SILENT CONVERTING FORCE The real hero of any interactive experience is the prospect, not the marketer. Fulcrum teams architect each experience to provide meaningful answers, anticipate next steps and speed customers to task completion and brand preference, so that the hero can realize his/her goal. Conversion Architecture TIMING IS EVERYTHING Orchestrating user and business goals, persuasion, and brand strengths into well-tuned conversion architecture… Read More »User Experience
Best Practices in College and University Branding- After serving 100 colleges over 25 years, we have learned that the college and university brands that have become schools of consequence embody these best practices: 1. Set a far horizon. They know that it’s about a quiet, steadfast and ongoing commitment to staff development. It’s about cultivating new and better habits. They are running a marathon, not a sprint. 2. Infuse brand… Read More »Best Practices in College and University Branding
Many businesses, both large and small, operate without a formal marketing plan in place. WHY CREATE A MARKETING PLAN- With so many businesses clearly doing well without a marketing plan in place, what’s the point? Your business provides products and services to potential buyers. How effective you are in marketing your products and services hinges on how well you plan and implement a marketing strategy. In order to effectively market your… Read More »WHY CREATE A MARKETING PLAN