No Noise at Selfridges   An example of a retailer who literally cut out the noise was Selfridges, with the introduction of a calm and quiet shopping experience in 2013. They proposed themselves as an oasis away from everything that usually defines the retail experience. Looking back now, one could say they embraced the health conscious trend in its infant stage. And by doing so, gave customers an experience they didn’t… Read More »Experiential Marketing Done Right: Retail Edition

1.) Use your activation as a content opportunity for your brand You’re creating compelling content which can be shared throughout marketing channels and live on far past the event or activation itself. 2.) Let consumers experience your work with Experiential Marketing Activations This is beginning giving them a better idea of who you are, what you do and how you do it. If you think that your brand can be… Read More »Implementing Experiential Marketing Campaigns

No one could ever accuse life in activations of being boring. In fact, that is one of the things I love most about my job – every day is different, even activations we have done many times have enough variables for things to be completely different each time. There is something very special about taking the smallest nugget of an idea or brief from client, and managing its development through… Read More »Apps That Can Make Small Business Owners be More Productive

1. Movie Ditch Day Or bring the viewing out of the office and take the whole team to the newest Star Wars.  Or Marvel movie.  Or awards show weepie if your workplace is classy like that.  It’s a day of lost work you won’t get back.  But it’s a day of bonding you won’t want to trade. 2. Sponsored Desk Decorations Budgeting money for desk decorations is another employee perk… Read More »Employee Perk Ideas

To understand anything about experiential marketing and brand activations, one only has to look back at the experience New York’s sportscaster, Bill Mazer, used to offer his fans every Sunday night in his “Sports Fantasy” segment. This television programme was more than just your regular reality TV show or sports game. The show revolved around giving “arm chair athletes” the opportunity to really experience the game, the glory and all… Read More »Ultimate Marketing Activations – Boost Sales with Experiential Marketing

A new whitepaper by Ad-Apocalypse entitled Why Brands Won’t Survive Without Interactive Experiences, the fact that marketing has been a decidedly one-way affair over the past ten years was highlighted. In a scramble to rise above the masses, brands have started to push their message wider, louder, and further – with marketing that is shifting from quantity to quality. “Within the next five years, we anticipate investment in ad impressions… Read More »Brands won’t survive without interactive experiences

A mind-blowing campaign concept with flawless planning can fall flat if the face of the brand – the brand ambassador – is ineffective. Not only does a poorly trained brand ambassador yield little in terms of the much talked about Return on Investment, they can also have a hugely negative effect on a brand’s image, leaving behind more detrimental than good results. We all know that consumers are quick to… Read More »Does the Face of Your Brand Speak its Language?

Bad rap For many years trade shows, exhibitions, and expo events were a superb way for businesses to generate leads. These events were where the mega deals were concluded. Things have shifted in recent years though. The power of buying has transferred very much from the seller to the buyer because of the expansion of the Internet. Whereas in the past, if you wanted advice on a product or service,… Read More »Earn Extra Exposure ant Events and Expos

Brand activations and promotions are responsible for initiating and building a relationship between your potential customer and your brand. It is a wonderful marketing tool for both new businesses (especially if you aim to create brand awareness) and older businesses (if you want to ensure that your brand still remains top of mind and one step ahead of your competitors). Ultimately, brand activations provide consumers with the opportunity to interact… Read More »Engage with your customers in a meaningful way with brand activations