To compete in today’s marketplace, brands can’t use a one-size-fits all marketing strategy anymore. In order to stand out, marketers are thinking outside the box with new promotional and retail tactics that engage consumers outside of traditional channels. One extremely effective, yet highly creative, trending tactic that brands are using to engage with customers in new and creative ways is the pop-up shop. What is a pop-up shop? A pop-up… Read More »Pop-Up Shops Marketing

Wholesale Distributor Fulcrum Distributing is a premier Direct Store Delivery Company and Direct Marketing Company. We deliver high quality products we understand what it takes to run a successful business. Our goal has been unchanged for over 30 years: to provide the finest foods possible at the lowest cost, while providing unparalleled customer services. We take pride in working with you; from ordering the products you need, to filling and… Read More »Foods Products Marketing Distributor and Dealer

Distribution channels are the paths that products and services take on their way from the manufacturer or service provider to the end consumer. For instance, a manufacturer of light bulbs may produce the light bulbs, but the distribution channel that takes them from factory to customer is likely to include wholesalers and retailers. These links in the sales chain are the light bulbs’ channel of distribution. Companies develop various distribution… Read More »What is a Distribution Channel?

How Do You Choose a Distribution Channel for Your Business or Product? First of all, one size of distribution channel does not necessarily fit all of your products. You may have different approaches within your company. So, how do you know which distribution channel is the best for your product or service? Look at the product itself. Does it need to reach the customer quickly? Does it need to be… Read More »Developing a Distribution Strategy

Can you give a solid definition of Product Marketing? Do you understand exactly how it fits into your company and what sets it apart from Product Management? If not, you’re not alone. In this post, Saeed Khan, writer for On Product Management, sets the record straight, explaining the importance behind the distinction and discussing how companies should — and should not — define the Product Marketing role. Anyone who’s worked in a tech… Read More »The Role of Product Marketing in Your Startup

Most technology companies have a product management department serving as the “voice of the customer” and helping to better understand market needs. This function typically generates an extensive roadmap of new products and enhancements, but is product management really being used strategically? For example, what is the product strategy that is driving roadmap priorities? And how is the product strategy linked to the company’s overall strategy? Since most technology companies’… Read More »Creating a Strategic Product Plan

If I’ve learned one thing after spending almost a decade in product marketing at more than a handful of companies, it’s that it looks a little different everywhere you go. I have been a strategic leader and a revenue owner and also, a collateral factory for sales. To paraphrase the Greek philosopher, Heraclitus, the only thing that’s constant in product marketing is change itself. Product Marketing Has Evolved The role… Read More »Role of Product Marketing

Fulcrum Media is a comprehensive single-source solution to all your advertising, public relations and marketing needs. Through sound strategy, on-target creativity and keen purchasing expertise, we realize the most impact from our clients’ advertising budgets. Whether we handle all aspects of a company’s marketing or act as an extension of their in-house staff, fulcrum plays a vital role in image creation, branding, merchandising and support, and general awareness. Branding We… Read More »Fulcrum Media

Advertising is the heavyweight champion of traditional marketing! Advertising can build awareness and change perceptions, fast! And direct response advertising can generate leads Fulcrum advertising agency. So we understand how to create effective advertising. We provide comprehensive advertising services and creative execution to some of the most successful and respected brands in the world—from global corporations to entrepreneurial start-ups, and every size of client in between. Advertising Services We offer… Read More »Fulcrum Advertising Media