Choosing business property Introduction Choosing the right commercial property is a key business decision. Your business premises should help you to operate effectively without excessive costs. At the same time, you should avoid being tied to business property that might not suit you in the future. Different property options suit different businesses. By taking into account all the relevant factors, you can identify suitable business property at a location in… Read More »Choosing business property

Digital marketing agency in pune Develop a digital marketing plan What are the key components of a digital marketing plan, how to write each important section and what benefits can such a plan deliver to your business Email marketing Email marketing best practice advice to improve open and click rates and secure sales through email campaigns and how to comply with email related regulations Search engine optimisation (SEO) Learn how… Read More »Digital marketing agency in pune

Grow your retail business Introduction Retailing can be a rewarding career choice but it’s a highly competitive business environment. Navigating the economic currents and dealing with shifting customers’ shopping habits is a challenge. However, flexible retailers can explore new retail opportunities in Northern Ireland and beyond. Knowing how to market your retail business can help your business to survive and thrive. Important traditional techniques of in-shop marketing, strong branding and… Read More »Grow your retail business

How to improve and measure the impact of visual merchandising You should monitor the effectiveness of your visual merchandising to make sure you’re getting value from the time and effort you’re spending on it. This will also help you to improve future techniques. Measuring the success of your visual marketing methods will allow you to: decide whether to continue or change what you’re doing – eg if something is difficult… Read More »How to improve and measure the impact of visual merchandising

How to market your retail business The marketing environment for retail businesses has shifted significantly over the past decades. Whether your focus is on attracting local customers or advertising on a national scale, you need to get the best return on your investment. From print advertising to the rising importance of digital marketing, there are lots of options to consider. Retail advertising Advertising is a constantly shifting market which can… Read More »How to market your retail business

Keeping your customers Understand your customers’ needs Why understanding your customers’ needs is crucial to the success of your business, no matter how good your offering is, it’s vital that customers want it Manage your customer service Use customer contact, feedback, customer research, dealing properly with complaints and loyalty schemes to retain customers and increase your sales Manage your customer database How a customer database can enhance your business, what… Read More »Keeping your customers

Market research Market research and market reports How to use market research and market reports to gain knowledge about your marketplace, your customers and their behaviour to target them better Understand your competitors How to identify your competitors, find out more about them and then use this information to improve your business  

Market strategy and planning Create your marketing strategy Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers Write a marketing plan How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives Marketing on a tight budget How to get the most out of a small or… Read More »Market strategy and planning

Online public relations Businesses need to consider how they manage public relations (PR) online. Traditional techniques may not always apply to online PR. With online PR, you communicate not only with targeted media channels and online journalists but also with the wider public who are talking about your business. Online PR is no longer driven by the few but rather by the many. The challenge is identifying the key influencers… Read More »Online public relations