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How to improve and measure the impact of visual merchandising

    How to improve and measure the impact of visual merchandising You should monitor the effectiveness of your visual merchandising to make sure you’re getting value from the time and effort you’re spending on it. This will also help you to improve future techniques. Measuring the success of your visual marketing methods will allow you to: decide whether to continue or change what you’re doing – eg if something is difficult… Read More »How to improve and measure the impact of visual merchandising

    How to market your retail business

      How to market your retail business The marketing environment for retail businesses has shifted significantly over the past decades. Whether your focus is on attracting local customers or advertising on a national scale, you need to get the best return on your investment. From print advertising to the rising importance of digital marketing, there are lots of options to consider. Retail advertising Advertising is a constantly shifting market which can… Read More »How to market your retail business

      Keeping your customers

        Keeping your customers Understand your customers’ needs Why understanding your customers’ needs is crucial to the success of your business, no matter how good your offering is, it’s vital that customers want it Manage your customer service Use customer contact, feedback, customer research, dealing properly with complaints and loyalty schemes to retain customers and increase your sales Manage your customer database How a customer database can enhance your business, what… Read More »Keeping your customers

        Market strategy and planning

          Market strategy and planning Create your marketing strategy Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers Write a marketing plan How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives Marketing on a tight budget How to get the most out of a small or… Read More »Market strategy and planning

          Where to set up your retail business

            Where to set up your retail business You may be familiar with the term ‘high street retailer’ which gives a clue about the importance of location to retail businesses. Each retail business needs to assess its market to determine the right location to set up – this can often mean the difference between success and failure. Not every retail business can secure a pitch in a prime city centre location.… Read More »Where to set up your retail business

            Ten top tips for starting a retail business

              Ten top tips for starting a retail business To build a successful retail start-up you’ll need to develop a good set of business skills including: self-motivation ability to work long hours good negotiating skills excellent customer service an understanding of your products and sector Here are ten top tips on how to start a retail business and successfully navigate the early days of trading: 1. Know your market – understanding… Read More »Ten top tips for starting a retail business

              Start a Retail Business

                Start a retail business Introduction There are many different forms of retail business, but some core principles are common to most. Retailing at its most basic is buying goods in bulk from suppliers, wholesalers and distributors then selling to customers in smaller amounts, with an added margin. Retailers typically sit at the end of the supply chain – they are the crucial link between the manufacturers and the customer. Starting… Read More »Start a Retail Business

                Set up a pop-up shop

                  Set up a pop-up shop Introduction Pop-up shops are temporary retail spaces. This short-term approach to running a business can be used for: product promotion brand awareness testing the market Pop-up shops can be great drivers of sales and awareness in product retail, from clothing to seasonal goods, or short-term food sales from a snack food operation to a restaurant. They are a great outlet for innovation and creativity, and… Read More »Set up a pop-up shop

                  Retailing: 5 ways to improve your business

                    Retailing: 5 ways to improve your business Retail is a fast-moving sector with great rewards for innovative businesses, whether focused on the local market in Northern Ireland or beyond. Spotting market trends is important to stay ahead of the competition and provide products which customers want to buy. It’s hard to stay successful in retail by standing still, so be on the lookout for ways to improve your business –… Read More »Retailing: 5 ways to improve your business

                    Trade shows and exhibitions

                      Trade shows and exhibitions Introduction Trade shows and exhibitions are specialist market places that allow exhibitors to promote their products and services, reach new customers and generate new sales. They also give visitors the opportunity to find out about the products and services on display. Trade shows and exhibitions can also provide business people with the opportunity to network and make useful contacts with other people working in their industry.… Read More »Trade shows and exhibitions