Pitch your product to a supermarket Once you have fully prepared and researched the market you should feel confident to pitch your product to supermarkets or retail outlets. Pitching your business Ensure you have a marketing plan in place and be prepared to present this to a supermarket or retailer. This should outline how you will be able to cope with meeting demand and any potential increases in demand for… Read More »Pitch your product to a supermarket

Sell your food or drink product in a supermarket Introduction Supplying your food or drink products to supermarkets or other retailers to sell will help you reach a large customer pool and can boost your sales. However having your product listed by a supermarket doesn’t suit every business. It is a good idea to work out the pros and cons before you pitch your product to a supermarket or large… Read More »Sell your food or drink product in a supermarket

Contracts and meeting supermarket demand Contract to supply a supermarket There are a number of things you should be clear about before signing a contract with a supermarket: Price – workout what margins will keep your business viable and make sure the price meets this. Look out for clauses on re-negotiation of price where a supermarket may try to reduce your profit margin at a later date. Also consider how… Read More »Contracts and meeting supermarket demand

Are you ready to sell your product to a supermarket? You need to fully understand your product, its unique selling point and the market before you approach a supermarket with a business pitch. Branded or supermarket own brand product There are essentially two options when supplying your food or drinks products to supermarkets or other retailers. The first option is supplying your product labelled with your own brand name. Your… Read More »Are you ready to sell your product to a supermarket?

Develop a social media strategy Social media can help some businesses achieve their objectives, eg marketing their services, driving sales and interacting with customers. Planning ahead can help you make the most of this opportunity. Before you start using social media, you should think strategically about what you hope to achieve and if you have the resources to manage it properly. You social media strategy should be in line with… Read More »Develop a social media strategy

Social media business opportunities and challenges Effective use of social media can bring great opportunities for your business, but will require some thought and planning. Moving with fast-paced developments in online technology can help to enhance your brand, boost your profile and perhaps even win new business. However you need a healthy perspective on what your business is able to put into social media, and what’s realistic to expect in… Read More »Social media business opportunities and challenges

Social media Plan Social media best practice for business Social media advice for businesses looking to set up, evaluate, manage or improve their social media campaigns across a range of channels. Social media platforms LinkedIn, Google+, YouTube, Instagram, Snapchat and Pinterest – find out how your business can use these social media channels and identify the most suitable platforms for you. Facebook for business How to set up, run and… Read More »Social media Plan

Ten tips for using social media More and more businesses are turning to social media channels, including Twitter and Facebook, to attract sales, engage with customers and build brand awareness. However what businesses must remember is that by signing up to these networks you are making a commitment to be social, to interact and to engage. You will need time and effort, in addition to a strategy and a plan,… Read More »Ten tips for using social media

Social media best practice for business Advantages and disadvantages of using social media advantages-disadvantages-social-media.png Advantages and disadvantages of social media Social media can be a useful tool for businesses, bringing advantages such as engaging with your audience and boosting website traffic. However there can also be disadvantages, including the resources required and negative feedback. Considering these pros and cons can help you decide the best approach to social media for… Read More »Social media best practice for business