Measuring your online marketing Introduction There is a wide range of online marketing tactics that you can use for your business, such as websites, emails, pay-per-click advertising, social media, mobile advertising and affiliate marketing. In order to get the best from your online marketing, you must understand how your customers interact with you, and how they use digital media. The best results will be achieved through an integrated approach to… Read More »Measuring your online marketing

Creating mobile content for your business Any mobile marketing or mobile commerce (m-commerce) project that you consider should initially be designed with your target audience in mind. Understand mobile customers’ needs There are a number of different types of mobile device that people use, and these may vary depending on your customers. Typical mobiles devices used are: basic mobile phones smartphones netbooks and laptops tablet computers The mobile version of… Read More »Creating mobile content for your business

Mobile marketing and m-commerce Introduction Mobile commerce (m-commerce) is a type of e-commerce conducted through mobile devices. This includes mobile phones, smartphones, smartwatches, tablets and netbooks. Mobile marketing can be used to extend your online reach so that customers can interact with your brand whilst on the move. M-commerce brings new opportunities for selling online. This guide introduces the main m-commerce and mobile marketing technologies likely to be used by… Read More »Mobile marketing and m-commerce

Mobile advertising Mobile advertising is becoming increasingly popular among businesses as it can reach a large audience in a concise, economic format and achieve a higher conversion rate than display advertising. Read more about m-commerce and mobile marketing benefits. Mobile advertising formats There are a number of different ways you can advertise on mobile devices, including: search engine pay-per-click ads have mobile friendly features such as ‘click to call’ a… Read More »Mobile advertising

M-commerce and mobile marketing benefits The use of mobile marketing and m-commerce is becoming increasingly common due to reliance on mobile devices, like smartphones. People use these devises to browse the internet and shop whilst ‘out and about’. There are a number of benefits to selling and marketing on the mobile web. These include: reaching the widest possible audience with your digital marketing due to an increasing number of consumers… Read More »M-commerce and mobile marketing benefits

Developing your promotional strategy When you have determined your target audience you should decide what message you are trying to get across to them in your marketing. If you have more than one target market, this message could be different depending on the potential customer. It may also be necessary to focus your marketing in different ways – read more about product strategy – positioning and differentiation. Brand awareness To… Read More »Developing your promotional strategy

Product strategy – positioning and differentiation In order for your product or service to be successful against the competition in the marketplace and attract customers, it is important to make sure your product or service stands out. You should consider what makes your product or service different from others that exist and how this can be displayed through an identity or marketing campaign. Read more about how to understand your… Read More »Product strategy – positioning and differentiation

Create your marketing strategy Developing a marketing strategy is vital for any business. Without one, your business won’t be able to reach the ideal customers for its goods or services. The focus of your strategy should be to communicate the benefits of your products and services and how they can meet your customers’ needs. This can then help you develop a long-term and profitable relationship with them. You will also… Read More »Create your marketing strategy

SWOT and PEST analysis An honest and rigorous SWOT analysis – looking at your strengths, weaknesses, opportunities and threats – is a good starting point for your marketing strategy document. Strengths could include: good customer service special product features or benefits specialist knowledge or skills Weaknesses could include: poor cashflow or a lack of capital lack of an established reputation inefficient accounting systems Opportunities could include: increased demand using the… Read More »SWOT and PEST analysis

Define your target market When creating your marketing strategy, you need to understand your target market – ie the specific group of consumers you will be aiming your products or services at. These are the customers who are most likely to buy from you, and who will make your business successful. When trying to define your target market, you should consider who will be most likely to buy your products… Read More »Define your target market