Email marketing Introduction Email marketing can be a very cost effective and powerful way to reach your customers and encourage them to buy your products or services. Through email marketing you are able to send relevant messages to your customers by segmenting your marketing list and tailoring your messages based on customer preferences. Email marketing also enables you to react in real time to customer actions eg if a customer… Read More »Email marketing

Measure performance and improve your email marketing campaigns You should monitor the effectiveness of your email marketing to make sure you’re getting value from the time and effort you’re spending on it. This will help you to improve future email marketing campaigns. What email data should I monitor? Most email marketing providers offer data tracking for email marketing campaigns highlighting: Email delivery success including details of bounce types whether a… Read More »Measure performance and improve your email marketing campaigns

email marketing essentials to make your campaign a success Promoting your products or services by email can be a powerful and flexible form of direct marketing. You can tailor your message to specific types of customer. You can also build customer relationships and acquire new customers through relevant, well targeted emails that interest recipients. 1. Subject line: Many people will choose whether to read an email by looking at the… Read More »email marketing essentials to make your campaign a success

Creating engaging content for your email marketing Once a customer has opened your email whether they are compelled to click on your links will be determined by the quality of your message, content in your email and relevancy to them. Put yourself in the shoes of your customer – understanding your audience will help you generate emails that are more highly tuned to their needs and expectations. Email header Include… Read More »Creating engaging content for your email marketing

Financial forecasts for your business plan   As part of your plan you will need to provide a set of financial projections which translate what you have said about your business into numbers. You will need to look carefully at: how much capital you need if you are seeking external funding the security you can offer lenders how you plan to repay any borrowings sources of revenue and income You… Read More »Financial forecasts for your business plan

Tips for presenting your business plan   To make sure your business plan has maximum impact, there are a number of points to observe. Keep the plan short – it’s more likely to be read if it’s a manageable length. Think about the presentation and keep it professional – even if you only intend to use the plan in-house. Remember, a well-presented plan will reinforce the positive impression you want… Read More »Tips for presenting your business plan

Write a business plan: step-by-step   Introduction It is essential to have a realistic, working business plan when you’re starting up a business. A business plan is a written document that describes a business, its objectives, its strategies, the market it is in and its financial forecasts. It has many functions, from securing external funding to measuring success within your business. This guide will show you how to prepare a… Read More »Write a business plan: step-by-step

What a business plan should include   Your business plan should provide details of how you are going to develop your business, when you are going to do it, who’s going to play a part and how you will manage the finances. Clarity on these issues is particularly important if you’re looking for finance or investment. The process of building your plan will also focus your mind on how your… Read More »What a business plan should include

Business plan template   A business plan is a written document that outlines your business objectives and how you plan to achieve them. It has many functions, from securing external funding to measuring success within your business. Our business plan template is an interactive form designed to simplify the process of creating your business plan. Business plan preparation and research The template asks a number of detailed questions about your… Read More »Business plan template

Business plan: your operations   Your business plan also needs to outline your operational capabilities and any planned improvements. There are certain areas you should focus on. Location Do you have any business property? What are your long-term commitments to the property? Do you own or rent it? What are the advantages and disadvantages of your current location? Producing your goods and services Do you need your own production facilities… Read More »Business plan: your operations