It’s interesting how always-on the world has become. We live in a hyperconnected world and customers expect brands to educate them on why they should be using their products. Sometimes it can be tough to break through all the noise happening all around us on a daily basis. Customers expect every brand touchpoint to be immediate, personalized and proactive. There should always be consistency, personalization, and contextualization with customer interactions.… Read More »Delivering a Personalized Experience: Why It Matters

1.) Use your activation as a content opportunity for your brand You’re creating compelling content which can be shared throughout marketing channels and live on far past the event or activation itself. 2.) Let consumers experience your work with Experiential Marketing Activations This is beginning giving them a better idea of who you are, what you do and how you do it. If you think that your brand can be… Read More »Implementing Experiential Marketing Campaigns

Gilmore Girls’ Luke’s Diners This campaign was created by Netflix to generate hype around the release of “Gilmore Girls: A Year in the Life”. Basically, the team set up a number of pop-up Luke’s Diners around the country in which waiters would serve complimentary cups of coffee to excited fans. “One of the reasons why this was such a successful campaign was because it gave the public the opportunity to… Read More »Examples of Epic Experiential Marketing Campaigns

No one could ever accuse life in activations of being boring. In fact, that is one of the things I love most about my job – every day is different, even activations we have done many times have enough variables for things to be completely different each time. There is something very special about taking the smallest nugget of an idea or brief from client, and managing its development through… Read More »Apps That Can Make Small Business Owners be More Productive

Experience Kissimmee’s “Escape the Cold” Chicago Event   Finding it difficult to get people to your magical destination? Why not bring it to them instead then. Give them a taste of the adventure that awaits and watch your destination suddenly not seem so far away for them.   That was the thinking behind Experience Kissimmee’s “Escape the Cold” activation in the heart of Chicago. They set up a 190 ft… Read More »Experiential Marketing Done Right: Travel Edition

Whether you’re leading a small group or a large team, leadership skills are highly important — You require the same skills to gain respect and lead effectively. Follow the suggestions and advice below so you can become a leader worth recognition. Never assume that your employees read minds. Communicate your expectations precisely when it comes to methods, time frame, and strategy. Remember that communication goes both ways. If you do this, you… Read More »Effective Tips To Being The Best Leader For Your Team

Transformative experiential marketing is all about knowing what it is that is going to keep your customers coming back for more. It is about understanding how to get into the hearts and minds of your audience to change how they think or feel about something. It is about using your brand and what it stands for to transform them in an everlasting way. However, simply understanding the definition of transformative… Read More »Embracing Transformative Experiential Marketing

Brand Activation and Promotion Agencies Create Jobs for Youths in INDIA – In a world where joblessness seems to rise with each passing day, we are here to tell you that companies that choose to take on brand activation and carry out promotions for their business are most certainly doing their bit to reduce unemployment statistics in South Africa. If you have had the chance to take a look at… Read More »Brand Activation and Promotion Agencies Create Jobs for Youths in INDIA

1. Movie Ditch Day Or bring the viewing out of the office and take the whole team to the newest Star Wars.  Or Marvel movie.  Or awards show weepie if your workplace is classy like that.  It’s a day of lost work you won’t get back.  But it’s a day of bonding you won’t want to trade. 2. Sponsored Desk Decorations Budgeting money for desk decorations is another employee perk… Read More »Employee Perk Ideas

A mind-blowing campaign concept with flawless planning can fall flat if the face of the brand – the brand ambassador – is ineffective. Not only does a poorly trained brand ambassador yield little in terms of the much talked about Return on Investment, they can also have a hugely negative effect on a brand’s image, leaving behind more detrimental than good results. We all know that consumers are quick to… Read More »Does the Face of Your Brand Speak its Language?