Direct marketing: the basics   Introduction Direct marketing is any unsolicited contact your business makes with existing or potential customers in order to generate sales or raise awareness. For many businesses, it’s by far the most cost-effective form of marketing. From direct mail and leaflet drops to telemarketing and email marketing, it allows you to target customers with accuracy. However, careful preparation of direct-marketing campaigns is essential if you are… Read More »Direct marketing: the basics

Email marketing   Introduction Email marketing can be a very cost effective and powerful way to reach your customers and encourage them to buy your products or services. Through email marketing you are able to send relevant messages to your customers by segmenting your marketing list and tailoring your messages based on customer preferences. Email marketing also enables you to react in real time to customer actions eg if a… Read More »Email marketing

communicating directly with the targeted customers   Direct marketing is defined as communicating directly with the targeted customers on an individual basis so that immediate response can be obtained. Interaction must take place in Direct Marketing and therefore it is called two-way of communication. Types of Direct Marketing Direct marketing is spreading rapidly and it is done by a number of ways. Following are the forms of direct Marketing that… Read More »communicating directly with the targeted customers

Direct mail   Direct mail allows you to get information about your products and services directly into the hands of people who may be interested in it. Though it’s often dismissed as junk mail, it can be highly effective in both business and consumer markets if it’s properly planned and researched. As well as a mailing letter, you typically include a range of enclosures such as a product brochure, order-form… Read More »Direct mail

Direct marketing: legal issues and best practice   If you are gathering, storing, using or otherwise processing information about customers, potential customers or suppliers, you must comply with the Data Protection Act 2018 and in particular, with the six data protection principles. These require that: the processing of personal data must be lawful and fair the purpose for which personal data is collected must be specified, explicit and legitimate, and… Read More »Direct marketing: legal issues and best practice

direct marketing strategies 2. Direct marketing • Direct marketing is one of the best ways to approach customesr or clients and improve your business making new contacts or selling your products. • Also this strategy is very common when looking for maximize brand awareness   3. Direct marketing Direct marketng Loyalty cards Guerrilla marketing ClothingMailing Gadgets 4. Strategies 1. Loyalty Card • Very common for retailing. • This cards are… Read More »direct marketing strategies

Set up a small business website Introduction Very few businesses nowadays don’t have a website. Even if it is just a small collection of pages on the internet, a website can offer you great opportunities – from cost-effective advertising and sales to improved customer service and greater credibility. However, simply having a website doesn’t mean that you will succeed in business. To provide you with real benefits, your website has… Read More »Set up a small business website

Search engine optimisation (SEO) Introduction Increasingly customers are searching online to find products and services they require. It is more common for users to access websites via search engines rather than the web address. There are certain things you can do to help your website appear naturally on search engine result pages without paying for advertising. Search engine optimisation (SEO) helps shape website content to improve visibility. Search engine visibility… Read More »Search engine optimisation (SEO)

Search engine optimisation: links strategy One of the most important factors for determining a website’s ranking in search engine results is the number of high quality relevant links from other websites to that site. These are known as backlinks. Google in particular uses backlinks to determine rankings in its PageRank system. Yahoo! and Bing also use it as one of several factors affecting their rankings. Website owners should be aware… Read More »Search engine optimisation: links strategy

Search engine optimisation: keyword strategy Keywords are essential to ensuring that your site will be visible on search engines. Think about the terms that customers will use to search for your website. Consider which keywords and key phrases best describe your products or services. Keyword strategy should be central to your search marketing, as it is vital to both search engine optimisation and any pay per click advertising you may… Read More »Search engine optimisation: keyword strategy