Digital marketing plan – tactics The tactics section of your digital marketing plan will describe how you will implement your strategy, and defines the channels and tools that you will use. It should define what you hope to achieve by using each tactic, how this relates to your main objectives, and how you will measure your performance. Your tactics should include: a summary of your digital marketing mix – what… Read More »Digital marketing plan – tactics
Building digital relationships with your customers A website provides an ongoing point of contact with customers and can be a useful way of collecting information for digital marketing purposes and for building successful relationships with them. Provide engaging content Make the information that you provide about you and your business as engaging as possible. Think about what you can add to your website that will benefit your customers and add… Read More »Building digital relationships with your customers
Submitting new websites to search engines When setting up a new website, you will need to let search engines know about it. This allows them to start including it in their search results. Registering new sites You will only need to inform search engines of new sites with newly registered internet domain names. You can do this by filling in search engine forms with the address of the home page… Read More »Submitting new websites to search engines
Top tips to improve your SEO Search engine visibility is the key to online success. Search engine optimisation (SEO) is the practice of enhancing aspects of a website to improve its ranking in search engines. The higher you rank in a search engine’s index, the more visible you will be. If your business has a website, read our top tips to help ensure it gets found: 1. High quality content… Read More »Top tips to improve your SEO
What is a search engine and how do they work? Search engines allow users to search the internet for content using keywords. Although the market is dominated by a few, there are many search engines that people can use. When a user enters a query into a search engine, a search engine results page (SERP) is returned, ranking the found pages in order of their relevance. How this ranking is… Read More »What is a search engine and how do they work?
Working with a search engine optimisation agency You can use a search engine optimisation (SEO) agency to handle all your site’s SEO needs. An agency can help you with: content for your website site architecture advice keyword strategy integrating your search marketing activities You will need to work in partnership with whichever agency you employ. Effective SEO requires a deep understanding of the site that is being optimised, including knowledge… Read More »Working with a search engine optimisation agency
Search engine optimisation dos and don’ts Optimising sites for search isn’t hard, but doing it well can be a challenge, especially if you’re making changes to an existing website, rather than creating a new one. Make sure the search engine optimisation (SEO) tactic you use follow search engine guidelines SEO dos White hat SEO tactics are those that search engines recommend. The following steps will help your website become more… Read More »Search engine optimisation dos and don’ts
Search engine optimisation friendly web design Some of the best search engine optimisation (SEO) results can be achieved by optimising site design and content to according to the factors used by search engines to index web pages. Good site design makes it easier for search engines to index your site, and increases your chances of a higher ranking in the results pages. Basic SEO techniques include: site accessibility high quality… Read More »Search engine optimisation friendly web design
Search engine optimisation: links strategy One of the most important factors for determining a website’s ranking in search engine results is the number of high quality relevant links from other websites to that site. These are known as backlinks. Google in particular uses backlinks to determine rankings in its PageRank system. Yahoo! and Bing also use it as one of several factors affecting their rankings. Website owners should be aware… Read More »Search engine optimisation: links strategy
Search engine optimisation (SEO) Introduction Increasingly customers are searching online to find products and services they require. It is more common for users to access websites via search engines rather than the web address. There are certain things you can do to help your website appear naturally on search engine result pages without paying for advertising. Search engine optimisation (SEO) helps shape website content to improve visibility. Search engine visibility… Read More »Search engine optimisation (SEO)