Search engine optimisation: keyword strategy Keywords are essential to ensuring that your site will be visible on search engines. Think about the terms that customers will use to search for your website. Consider which keywords and key phrases best describe your products or services. Keyword strategy should be central to your search marketing, as it is vital to both search engine optimisation and any pay per click advertising you may… Read More »Search engine optimisation: keyword strategy

Search engine optimisation friendly web design Some of the best search engine optimisation (SEO) results can be achieved by optimising site design and content to according to the factors used by search engines to index web pages. Good site design makes it easier for search engines to index your site, and increases your chances of a higher ranking in the results pages. Basic SEO techniques include: site accessibility high quality… Read More »Search engine optimisation friendly web design

Search engine optimisation dos and don’ts Optimising sites for search isn’t hard, but doing it well can be a challenge, especially if you’re making changes to an existing website, rather than creating a new one. Make sure the search engine optimisation (SEO) tactic you use follow search engine guidelines SEO dos White hat SEO tactics are those that search engines recommend. The following steps will help your website become more… Read More »Search engine optimisation dos and don’ts

Working with a search engine optimisation agency You can use a search engine optimisation (SEO) agency to handle all your site’s SEO needs. An agency can help you with: content for your website site architecture advice keyword strategy integrating your search marketing activities You will need to work in partnership with whichever agency you employ. Effective SEO requires a deep understanding of the site that is being optimised, including knowledge… Read More »Working with a search engine optimisation agency

What is a search engine and how do they work? Search engines allow users to search the internet for content using keywords. Although the market is dominated by a few, there are many search engines that people can use. When a user enters a query into a search engine, a search engine results page (SERP) is returned, ranking the found pages in order of their relevance. How this ranking is… Read More »What is a search engine and how do they work?

Top tips to improve your SEO Search engine visibility is the key to online success. Search engine optimisation (SEO) is the practice of enhancing aspects of a website to improve its ranking in search engines. The higher you rank in a search engine’s index, the more visible you will be. If your business has a website, read our top tips to help ensure it gets found: 1. High quality content… Read More »Top tips to improve your SEO

Submitting new websites to search engines When setting up a new website, you will need to let search engines know about it. This allows them to start including it in their search results. Registering new sites You will only need to inform search engines of new sites with newly registered internet domain names. You can do this by filling in search engine forms with the address of the home page… Read More »Submitting new websites to search engines

Diversify your customer base to increase sales Understanding who your most valuable customers are helps focus your efforts to increase sales, but diversification is also important. Even if you have many customers, it’s risky if they are too similar and could be affected by a similar change in business or the market. For example, if your three largest customers are based in the US, an unfavourable change in the exchange… Read More »Diversify your customer base to increase sales

Get to know your customers The more you know about your customers and their needs, the easier it is to sell to them and target them with appropriate offers. You can use the information you know about them to improve your business’ efficiency and customer service by providing personalised treatment. The right information will let you build up a useful profile of your customers. This typically includes: who they are… Read More »Get to know your customers

Identify your most valuable customers Analysing your customers allows you to identify those who best fit your business priorities. For example, if you are launching a new product your aim might be to build sales as quickly as possible. But if you have cashflow problems you might value customers who pay quickly. Most businesses want customers who are as profitable as possible. Customers tend to be more profitable if they:… Read More »Identify your most valuable customers