Build your brand online   Websites are increasingly important for many businesses to reach new customers and keep existing ones, so it’s important to have a brand that works online. Online branding strategies Larger companies will have specific brand guidelines that their web designers will need to incorporate, which will dictate style, colours and fonts, position of the logo, etc. Small businesses will often need to start developing their brand… Read More »Build your brand online

branding and brand communications agency   build outstanding brands, turning their vision into reality. We unite clear strategic thinking with exceptional creativity so our clients enjoy the success of their brand and reap the financial rewards. we specialise in branding and design for luxury, property and education. Brand strategy lays the foundation for all our creative work, from naming a company, service or product, to creating your brand’s visual identity… Read More »branding and brand communications agency

Choosing the right brand strategy   Your brand strategy defines what your business stands for. It captures the promise you make to your customers and the image that your business conveys. Businesses often rely on the creative elements to express their brand, for example: their logo colour scheme tagline website sales literature It’s important to remember that your brand exists in every day-to-day interaction you have with your customers as… Read More »Choosing the right brand strategy

Choosing a logo and brand name   Your logo and brand name are part of your corporate identity, which includes the visual elements people associate with your business, such as your letterhead, business cards, packaging and advertising. Brand vs. logo A common belief is that a brand is simply a logo. The logo is just one part of a brand – although it’s often the element that’s most widely seen… Read More »Choosing a logo and brand name

Why does your business need branding?   Effective branding can help your product stand out against competitors’. This is particularly important in competitive markets. There is a range of methods you can use to make your product stand out. This can be as simple as using a colour in your design or packaging are not using and which creates a unique impression in the minds of consumers. Remember, consumers choose… Read More »Why does your business need branding?

Branding – the key ingredients   There are four key elements in a successful branding project: The big idea The big idea is the starting point for any branding project. It is a summary of your business’ or product’s ‘personality’, and what makes it different. To find your big idea, you must first look very carefully at your business and the marketplace you operate in. You need to ask yourself:… Read More »Branding – the key ingredients

Ensuring brand consistency   Consistency is an important part of branding and brand management. It reinforces your business identity, drives positive sentiment and builds consumer trust. This doesn’t mean that all of your communications have to look the same, but you should strive for visual cohesion. As a minimum, make sure that you follow set standards, such as your colour palette, visual style, font and size and spacing of your… Read More »Ensuring brand consistency

Your brand and your staff   All of your employees will play a crucial part in managing your brand because they can affect what customers and colleagues think of your business. It is important to ensure that they understand your brand and believe in what it stands for. If they do, their actions will communicate this to other colleagues and customers. Employees can become emotionally attached to brands, allowing for… Read More »Your brand and your staff

design tips for creating a successful brand   Creating a brand is a difficult task. Here are eight design tips which you can follow to help you create a successful and memorable brand. 1. Keep it simple – building a brand doesn’t have to be complicated. It can start with a clean, simple typeface that’s followed consistently through all corporate materials. Be thorough and careful when choosing the right brand… Read More »design tips for creating a successful brand

Your brand and your customers   Knowing what your customers want and how you can deliver it is an integral part of the branding process. You need to know what drives your customers, and what makes them buy. In most cases, it’s not only about price or performance. Researching what customers want Ask existing customers what they like about doing business with you and ask potential customers what they are… Read More »Your brand and your customers