If you are dissatisfied with the way a campaign is going or its results, and have tried but failed to work with the agency to bring your relationship back on course, you may want to end the agreement. In either situation, you should first consult your contract. Check its provisions for: procedures in the event of a breakdown in the relationship notice periods copyright ownership When ending the relationship you… Read More »End your relationship with an advertising agency

There are a number of digital marketing tactics that work effectively even with a limited budget. Digital marketing can be highly targeted, meaning you won’t waste budget by reaching people who aren’t interested in your offering. Email marketing Traditional marketing methods – eg direct mail – are expensive and often wasteful. Email marketing can be a more cost effective alternative. E-newsletters are cheap – or free – to produce. If… Read More »Digital marketing on a budget

Search marketing agencies can help you start your pay-per- click (PPC) campaign and attract quality sales traffic to your website. They can also make sure that your search marketing is integrated – improving your visibility across both paid and organic search. Before contacting an agency, consider the skills and competencies you expect and make sure that your marketing goals and objectives are clear. When selecting an agency to work with… Read More »Choosing a search marketing agency

In order to get the most out of any advertising agency, it is often best to appoint them for at least a year at a time. You should also allocate a suitable budget that has been identified and costed in your marketing plan. That way, they can develop an overall strategy and take a longer-term approach. This means that it is important to do some research to ensure you find… Read More »Choose an advertising agency

You can increase your sales by using advertising and promotion as part of your marketing strategy. An advertising agency can help you, but they will charge a fee. Given the broad range of advertising options available, it pays to get good advice from a reputable agency if you want to ensure your campaigns are effective. Before you choose an advertising agency, you should: find out the size of the agency… Read More »Checklist: choosing an advertising agency

Introduction Advertising is an important part of your marketing strategy. The aim is to promote your business, communicate your message and reach your audience. The end goal is usually to increase awareness or sales. Until a customer deals with you directly and actually buys your products or services, your advertising may form their first impressions of your business. Advertising can certainly attract new customers – but only if it’s done… Read More »Advertising: the basics

In order to create a good print advertisement, you should take the following steps: write a well targeted headline design your advert clearly write compelling advertising text – known as copy Writing an advertising headline A compelling headline is vital: A good headline should catch the reader’s attention and make them want to read on. It might ask a question or inspire curiosity. It may refer to a specific problem,… Read More »How to write an advertisement

You don’t need to blow your budget to keep your business in the public eye. Even a cash-strapped business can use public relations (PR) effectively and reap the benefits. When setting out to promote your business, it’s important to be clear about what you want to achieve – for example, increased sales, increased visits to your website or more awareness of your product or service. Promote your business Some of… Read More »Public relations on a budget

Advertising in printed press publications can be an effective way of reaching your audience. You can target particular groups by advertising in specialist, trade and local publications. National and general interest publications can offer a wide reach. Advantages of print advertising There are a number of benefits to press advertising, including: local and specialist publications can help you reach a targeted audience an engaged audience who may be looking for… Read More »Print advertising

Certain businesses choose to advertise when their target audience is most likely to buy their product or service. Sometimes this can be seasonal – a toy retailer, for example, will focus much of its advertising efforts around the run-up to Christmas. If you’re selling to other businesses, it’s worth identifying when your customers and potential customers will have the budget to spend. However, some businesses choose to focus more attention… Read More »Planning an advertising campaign