Advertising in printed press publications can be an effective way of reaching your audience. You can target particular groups by advertising in specialist, trade and local publications. National and general interest publications can offer a wide reach. Advantages of print advertising There are a number of benefits to press advertising, including: local and specialist publications can help you reach a targeted audience an engaged audience who may be looking for… Read More »Print advertising

You don’t need to blow your budget to keep your business in the public eye. Even a cash-strapped business can use public relations (PR) effectively and reap the benefits. When setting out to promote your business, it’s important to be clear about what you want to achieve – for example, increased sales, increased visits to your website or more awareness of your product or service. Promote your business Some of… Read More »Public relations on a budget

Your advertising budget will usually be a proportion of your total marketing budget. From the point you consider using an advertising agency you should have a clear idea how much it is. The type and volume of advertising you want will determine how high your budget should be set. Remember though, to allow for your other marketing needs, such as PR or promotions. Consider whether you want: a one-off advertisement… Read More »Set an advertising budget

To maximise your marketing spend, you need to focus on satisfying your current customers, encouraging past customers and attracting new customers to your business. Identify your unique selling point (USP) – what’s especially good about your product or service – and use it to make you stand out from the crowd. Get more from your customer base Your regular customer base is critical to your business’ survival and growth, so… Read More »How to attract, win and keep your customers

Setting clear marketing goals will help keep your business focused on what you want to achieve from your marketing budget, and can be a ‘roadmap’ if things go off-course. Marketing aims The sorts of objectives you might want to consider setting for your business could include: increasing your customer base through direct marketing, see direct marketing: the basics developing your brand identity, see branding: the basics finding out more about… Read More »How to stick to your marketing budget

An advertising campaign can be a successful way to increase sales, as part of your marketing strategy. However if it is not well run and designed for your needs it may be a waste of money. During a campaign you should: 1. Determine whether the agency understands your marketing objectives. 2. Ask yourself whether the agency is demonstrating an understanding of your market and the competition. See choose an advertising… Read More »Ten ways to make your advertising campaign a success