Evaluating advertising spend End your relationship with an advertising agency Digital marketing on a budget Choosing a search marketing agency Choosing a search marketing agency Choose an advertising agency Choose an advertising agency Checklist: choosing an advertising agency Advertising: the basics Manage your relationship with the advertising agency How to write an advertisement How to stick to your marketing budget How to attract, win and keep your customers Ten ways… Read More »Advertising Spend

  Advertising agency Advertising company digital marketing agency Advantages and disadvantages of visual merchandising 7 key advantages of R&D for small business Branding and design Building a brand for your business Business plan: dos and don’ts Choosing business property Design for start-ups Develop a sales and marketing strategy Digital marketing agency in pune Grow your retail business How to improve and measure the impact of visual merchandising How to market… Read More »Advertising agency

PHASE 14: SALES TECH STACK Use technology to improve the speed of business and to make it easier to do business internally and externally.   Only pay for tools that drive revenue. Integrate all of your systems for seamless process across key functional areas. Improve selling time by automating activities with improved data visibility. RAPID DIAGNOSTIC 1. You have itemized all systems and services within your sales tech stack and… Read More »PHASE 14: SALES TECH STACK

PHASE 13: REVENUE ENABLEMENT Drive revenue-per-head up and time-to-productivity down for all key areas of your go-to-market engine.   Provide the right content at the right time to the field. Improve productivity per head by providing the tools that make the Go-to-Market team more effective. Design learning programs that are sustainable and scalable to keep up with the ever-changing market. RAPID DIAGNOSTIC 1. Your entire go-to-market team (Marketing, Sales, Customer… Read More »PHASE 13: REVENUE ENABLEMENT

PHASE 12: SALES OPERATIONS Improve the efficiency of the sales team and provide insightful data.   Allows you to automate non-selling tasks and provide the right data at the right time to make the right decision. RAPID DIAGNOSTIC 1. Sales operations has a clear charter and is viewed as a key strategic function within the sales org. 2. The sales operations team has a clear annual planning rhythm which provides… Read More »PHASE 12: SALES OPERATIONS

PHASE 4: PROSPECTING Fill the sales funnel with enough opportunities to make the revenue goal.   Getting access to high-value buyers is the most critical activity a sales person can do. Having a repeatable process to gain access makes you less reliant to marketing and removes risk from your revenue plan. The ability to gain access at scale will have a drastic impact on your new business production. RAPID DIAGNOSTIC… Read More »PHASE 4: PROSPECTING

PHASE 11: COMPENSATION DESIGN & QUOTA SETTING Sales compensation plans that enable the company to achieve its revenue targets and maximize incentive compensation to reps that deliver results, without breaking the bank.   Best-in-class compensation plans align sales performance to corporate strategic objectives; they help attract and retain A-players and drive the desired selling behavior and performance, positioning the company for greater success. RAPID DIAGNOSTIC 1. The compensation plans drive… Read More »PHASE 11: COMPENSATION DESIGN & QUOTA SETTING

PHASE 10: TERRITORY DESIGN Balance customer requirements, company revenue expectations and sales rep workload to grow revenues.   Everybody on the team can hit quota. Align A-Player talent to your best territories. Provide a data-driven approach to proactively attack accounts in your markets. RAPID DIAGNOSTIC 1. You have proper coverage, which allows your sales reps to spend the right amount of time on profitable customers and prospects. 2. You believe… Read More »PHASE 10: TERRITORY DESIGN

PHASE 9: ORGANIZATIONAL DESIGN & TALENT Determine the right roles, number of headcount, and organizational chart required to make your number.   Quantitatively determine the right amount of headcount to hit your revenue target for the year. Within that headcount, design your roles to meet your revenue and cost targets. Ensure role clarity exists to maximize production. RAPID DIAGNOSTIC 1. You have selected one of the seven B2B sales organizational… Read More »PHASE 9: ORGANIZATIONAL DESIGN & TALENT

PHASE 8: PARTNER STRATEGY Select the right partners, gain their mindshare, and drive more revenue through your key partnerships.   A partner strategy ensures you have the right partners working for your company. This enables you to cover more of the market in a cost-effective way. Recruiting and enablement of the right partners requires improved mindshare. RAPID DIAGNOSTIC 1. A partner strategy is routinely used to manage your partner program.… Read More »PHASE 8: PARTNER STRATEGY