Millennials Value Experiences Above All Else This is a generation that cannot get enough of things like music festivals, trade shows, plays, exhibits – basically, anything that they can engage with, they will enjoy. With this in mind, it makes sense that they would desire this same kind of interaction with the brands that they know and love. “Experiential marketing is all about providing a consumer with a memorable experience… Read More »Millennials Respond to Experiential Marketing

Nurture your creative team   Work to their strengths and know their weaknesses. Know where their passion lies and use it to your advantage. They need to feel as if their opinion and expertise are valued. Creatives are actually fragile creatures – basically they are the Worker Bees of the colony. If you leave them to fly in the sunshine and visit the flowerbeds, they will produce tasty honey.  … Read More »A Dummies Guide to Dealing with Creatives

No one could ever accuse life in activations of being boring. In fact, that is one of the things I love most about my job – every day is different, even activations we have done many times have enough variables for things to be completely different each time. There is something very special about taking the smallest nugget of an idea or brief from client, and managing its development through… Read More »A Day in the Life of an Activations Manager