Capture Customer Data Programs that feature social media components make tremendous sense in establishing two-way communication and an ongoing consumer relationship. With mobile technology, it’s easy to set up a “hot spot” and connect with the internet, which provides a rich, multi media product experience. Importantly, this allow marketers to capture customer information and inspire sharing of positive social media (photo sharing and online reviews). Build Awareness and Momentum A… Read More »Connect Experiential Marketing Business Objectives

1.Follow The Data Experiential Marketing programs run for a predetermined amount of time. Monitor your sales, social media followers, website views and audience commentary before and after the start date. You can track direct communication brand ambassadors or teams and a potential customer. You can also easily track the number of signups to a particular service during a finite time period. After the event has closed, you can track any… Read More »Experiential Marketing Can Deliver R.O.I.

Just about every B2B marketer has content. But not every B2B marketer is necessarily doing content marketing. “Blanketing people with junk isn’t content marketing,” says Chris Drury, president/chief creative officer, Drury Design Dynamics. “People are beginning to understand that they need a strategy.” “It comes down to creating relevant content that gets in front of the right people at the right time,” says Doug Pace, vice president and COO of… Read More »Drury Design in Chief Marketer: B2B Content Marketing

In today’s competitive retail environment, pop-up shops are all the rage, granting shoppers an inside look at their favorite products and the chance to forge deeper brand relationships through unique experiences. From fragrance labs to art installations, pop-up shops — i.e., short-term sales and experiential spaces that serve as real-world brand activations — have already seen massive success and show no signs of slowing down. In a sea of competition, pop-up… Read More »A Retailer’s Guide to Creating a Hit Pop-Up Shop in 2018

There is a proven set of criteria used to test creative effectiveness of shopper communication called the 4C’s: Command, Connect, Convey, and Close. The better the ad performs against these metrics the better the ad does in driving conversion. The first step is to Command Attention. Shopper communication that drives sales must first engage the shopper – invite her in. The idea is to let the shopper know you’re there.… Read More »The power of your brand message is the key to driving sales

Article Highlights: Loyalty looks different for automakers, since those customers typically make purchases once every few years. When customers see a luxury product is on sale, they often assume it’s fake. Take your time building programs that are most beneficial to your specific set of customers instead of worrying about what everyone else is doing. Automakers, for example, only see customers when it’s time to renew a lease, while luxury… Read More »Customize Your Loyalty Program For Your Specific Customers

Brand image is the way your brand is perceived by consumers and the general public. Each time a consumer interacts with your brand; their perception is altered, even if this alteration only occurs in the subconscious. The benefits of keeping your company branding fresh are numerous. Some of these benefits are highlighted below: It makes your talent shine and have a wider vision. One of those talents is writing. Writing… Read More »importance-of-keeping-your-company-branding-fresh

Because of its high perceived value, a travel incentive can cost less than money or merchandise. Travel rewards are more glamorous to promote than cash rebates or other sales promotions. Cash is easy come, easy go.  It’s spent on mundane necessities.  Travel is memorable. Competitors can quickly match rebates and other promotion methods.  However, travel incentives are custom-designed exclusively for your company. Travel incentives represent a chance for hard-working individuals… Read More »10 Reasons Why Money Isn’t Everything But Travel Incentives Comes Real Close

How about ROI? Maybe we need to throw out ROI – for a moment at least and rethink the rationale for exhibiting. What if the rationale is to make your exhibit a gathering space for your company fans – kind of a  branded town square. Provide education and other value-added services that build your relationship with your customers. Sometimes warm and fuzzy beats ROI – in the long term anyway.… Read More »Learning from Retail – Is it a Store or an Ad or an Exhibit?