Chapter 1: The Role of Human Resources Human Resource Management Day to Day You have just been hired to work in the human resource department of a small company. You heard about the job through a conference you attended, put on by the Society for Human Resource Management (SHRM). Previously, the owner of the company, Jennifer, had been doing everything related to human resource management (HRM). You can tell she… Read More »Chapter 1: The Role of Human Resources

human resource management what is human resources skills needed for hrm todays hrm challenges writing the hrm plan tips in hrm planning selection 2 compensation and benefits 2 recruitment the recruitment process selection the selection process steps to take in training an employee types of training employee rights human resource management chapter 1 the role of human resources what is human resources skills needed for hrm todays hrm challenges cases… Read More »Human Resource Management

principles of marketing why learn about marketing introduction to marketing 2 marketing defined marketing creates value for customers introduction to marketing in action introduction to the marketing concept marketing and customer relationships how different types of organizations such as nonprofits consumer product b2c firms and business to business b2b organizations use marketing how organizations use marketing how marketing creates value for the consumer the company and society the value of… Read More »principles of marketing sitemap

SAMPLE MARKETING PLAN: THE BOULDER STOP SPORTS MARKETING EVENT CONTENTS Executive Summary Company Profile Market Segmentation & Targeting Situation and Company Analysis Ethics and Social Responsibility Marketing Information and Research Customer Decision-Making Profile Positioning and Differentiation Branding Marketing Mix (4Ps) Product Strategy Pricing Strategy Place: Distribution Strategy Promotion: Integrated Marketing Communications Strategy Budget and Controls Action Plan Executive Summary Company Description This marketing plan is designed to give us a… Read More »SAMPLE MARKETING PLAN

Putting It Together: Marketing Plan Having taken an entire course and developed your own marketing plan, you’re well on your way to being an expert student of marketing. Who knows? This could be the start of an exciting career path in business or nonprofit organizations or maybe in the marketing industry itself. While the experience of developing and presenting a marketing plan for a class may seem far removed from the “real… Read More »Putting It Together: Marketing Plan

Using and Updating the Marketing Plan LEARNING OBJECTIVES Discuss how the marketing plan is used to coordinate efforts between the marketing team and other parts of the organization Explain how the marketing plan is used to track progress, evaluate impact, and adjust course where needed Explain why and how to update the marketing plan Creating Alignment The marketing plan captures the outputs from the marketing planning process in one cohesive… Read More »Using and Updating the Marketing Plan

Introduction to the Marketing Plan in Action What you’ll learn to do: explain how the marketing plan is used by marketing and the overall organization In the first few modules of the course we discussed the importance of the marketing planning process to create alignment between marketing activities, company objectives, and the corporate mission. At that point we hadn’t discussed the elements of the marketing plan in any detail, so we focused… Read More »Introduction to the Marketing Plan in Action

Business Presentations LEARNING OBJECTIVES Apply recommended practices for delivering a presentation in a business setting Introduction If you think about presenting a business plan in a classroom setting, the situation is admittedly a bit staged. You are not presenting business recommendations to coworkers who will evaluate them, critique them, and come together around a revised version of your work. Sadly the classroom environment cannot simulate that experience. In spite of this limitation,… Read More »Business Presentations

Presenting the Marketing Plan LEARNING OBJECTIVES Identify appropriate media and format for presenting a marketing plan Apply recommended practices for organizing content in an informational presentation Apply recommended practices for writing and developing presentation visuals (slides) that communicate effectively Getting Started: Your Target Audience When you were developing your own marketing plan, consider how much time and thought you put into identifying and reaching your target audience. As you know, it’s a crucial step in the… Read More »Presenting the Marketing Plan

Introduction to Presenting the Marketing Plan What you’ll learn to do: present a marketing plan This marketing course was designed with the idea that everything you learn along the way will prepare you for the grand finale: creating and presenting a marketing plan of your own. Now that you’re in the final stretch of the course—perhaps putting the finishing touches on your marketing plan—it’s time to focus on the presentation.