But marketers have historically shied away from integrating experiential campaigns with their marketing strategy. Why? Because until recently, demonstrating impact was difficult to impossible. Within the past few years, technological innovation has helped marketers bridge the gap from qualitative effects to quantitative results. Today, online surveys, social media, and apps enable marketers to show more than customers’ having fun; they let marketers show results. Measuring Your Experiential Campaign Experiential marketing… Read More »Four Ways to Measure Your Experiential Marketing Campaign

Simplicity 10 Elements of Great Experience Design – Under Steve Jobs, simple, clean and distinctive design became the hallmark of Apple products. But as Jobs said, “It takes a lot of hard work to make something simple, to truly understand the underlying challenges and come up with elegant solutions.” To design great experiences, start with the fundamentals: What is the essence of what you want to achieve? How can you align… Read More »10 Elements of Great Experience Design

Incentive Travel Works According to the 2016 SITE Index survey, there are eight top reasons organizations are utilizing incentive travel programs. With 98% of respondents reporting that incentive travel helped them reach these goals, we would say the business case is strong.  Here are the objectives of incentive travel programs according to program buyers: Increase Sales and Profit Increase Individual Productivity Improve Employee Engagement and Morale Strengthen Employee Loyalty Build Better Relationships… Read More »8 Top Reasons Organizations are Utilizing Incentive Travel Programs

So, what are the marketing lessons can we take away from this successful story of natural experiential engagement? SEPARATE BUT NOT DISCONNECTED. The Yao tribesmen and the greater honeyguide birds are two completely different species – about as dissimilar and disconnected as you can imagine. This is in parallel to how brands and their target stakeholders are also thought of as being different “animals.” The birds in this case are… Read More »Experience Marketing What We Can Learn From Birds & Bees

Many businesses still don’t think they can afford an incentive program. But when you look more closely at the many benefits of creative travel rewards tied to employee performance, it’s clear that most businesses can’t afford not to have an incentive travel program in place. 1.    Inspire your employees Hopefully your employees find enjoyment in their work. Maybe they even find fulfillment. Even so, a creative incentive travel program always… Read More »7 Reasons Your Business Needs an Incentive Travel Program

What are Your Goals? First things first. You need to know why you’re running a game-based promo. There are a ton of different marketing goals you can achieve with a game-based promotion, including: Increasing purchase frequency Increasing basket size Growing your email list Driving loyalty acquisition Educating consumers You need to decide which goals are most important, and prioritize them to maximize your ROI. 2. What’s Your Budget? Here are… Read More »8 Things to Consider Before You Run a Game-Based Promotion

Why Storytelling? Human-to-human connection should be at the heart of marketing. Storytelling as it relates to your brand is crucial for reinforcing these bonds. Stories can give your brand a powerful voice and something consumers can relate to. The most successful brands like Apple, Amazon, Facebook, and Google are masterful storytellers that connect with their users through authentic, human stories, suggesting that storytelling is a must for growing your brand… Read More »Why Brands Use Storytelling to Create Human Connections with Consumers

1. Enroll all stakeholders early in your planning process. Develop your strategy in collaboration with all stakeholders right from the start and before you get into design and activation mode. In events, ideas seem to pop up all along the way towards execution. There’s no hope of staying on target without full agreement to the strategy because otherwise, there’s no way to evaluate the ideas that arise. Consequently, decisions will… Read More »8 Event & Meeting Rules From Marketing Pro David Rich

Are you looking to join the rapidly increasing number of brands taking their marketing efforts to the streets? Are you holding back because you think you can save money by doing it in-house? Whether you need to convince yourself, your team or your boss, these 8 reasons will show you why you need to hire an experiential marketing agency for your next brand activation. 1. Retain Complete Control You define… Read More »8 Reasons to Hire an Experiential Marketing Agency

Now that experiential marketing is a mainstream practice, everyone is talking about ways to take brand activations to the next level. Digital graffiti walls, virtual reality, geo-tracking: the world of experiential is limited only by one’s imagination. Experiential is proven to nurture long-lasting brand relationships with consumers of all kinds. If you’re still on the fence about applying experiential techniques to your brand, here are five reasons why experiential marketing… Read More »5 Reasons Why Experiential Marketing is a Must