Online Copywriting

Chapter 14- Online Copywriting 14.1 Introduction When it comes to writing copy on the Internet, content is king. The copy on a Web page is a hardworking multitasker. It needs to provide information to visitors, engage with them, and lead them to perform a desired action—all while conveying brand ethos. It also needs to provide context and relevance to search engines. And it needs to achieve all this fluidly without appearing… Read More »Online Copywriting