Search Engine Marketing

Chapter 5- Search Engine Marketing 5.1 Introduction Every day, all around the world, millions of people use search engines to find content on the Internet. Search engines are Web-based programs that index the Web and allow people to find what they are looking for. “Search,” or “search marketing,” is often used to refer to the industry that has built up around search engines. 5.2 Search Engine Optimization LEARNING OBJECTIVES Learn how search engines work. Understand the… Read More »Search Engine Marketing