Web Analytics and Conversion Optimization
Chapter 15- Web Analytics and Conversion Optimization 15.1 Introduction Picture the scene: you’ve opened up a new fashion retail outlet in the trendiest shopping center in town. You’ve spent a small fortune on advertising and branding. You’ve gone to great lengths to ensure that you’re stocking all the prestige brands. Come opening day, your store is inundated with visitors and potential customers. And yet, you are hardly making any sales. Could… Read More »Web Analytics and Conversion Optimization