Web Public Relations

Chapter 12-Web Public Relations 12.1 Introduction Public Relations is a set of management, supervisory, and technical functions that foster an organization’s ability to strategically listen to, appreciate, and respond to those persons whose mutually beneficial relationships with the organization are necessary if it is to achieve its missions and values. Robert Heath, Encyclopedia of Public Relations Traditional PR (public relations) has focused on crafted press releases and company image. It has provided… Read More »Web Public Relations